The news this week is that Lynda.com, long time organizer of Flash Forward, has handed over (sold? How much?) ownership to Metalliq, a design shop big in Flash, Flex, Silverlight, etc. (I’ll admit I know very little beyond what the site says and what I’ve heard about Metalliq)
I’m not really that surprised, Flash Forward probably needed some new blood, and after DX3’s implosion, I’m thinking Lynda lost some cred, which probably had an impact on Flash Forward. Will the price change? Will FF ever go back to Boston? Or leave San Francisco in general, now that it’s in its owners’ back yard?
While everyone praises Lynda for giving up the reigns, and sings Metalliq’s praises for breathing new life into Flash Forward, I wonder…
Will Flash Forward have a different feel being owned and run by a design firm? Will other design firms want to participate now that one of their competitors runs the show? Will the event be heavily branded as "A Metalliq" event?
I know Tom and I have seen issues arise when one firm is a higher level sponsor than their competitors, when one firm gets an email blast to all attendees, to effectively solicit new hires… I can only image how Metalliq’s competitors will see Flash Forward from now on.
Time will tell, and I’m very curious to see how things will play out.