MAX 2008 Day 2!

Day to of MAX, is well, kinda like Empire Strikes Back, without the Luke screaming like a girl part. I’d say the General Session today however was very Revenge of the Jedi (yeah I’m old skool, look it up).

General Session

Adobe’s guys advertised day 2 as a must attend general session, which frankly, it usually ain’t. Not the case this time ’round. They really brought their A game, showing off the (finally) cool designer developer work flow that CS4 brings to the table. I was impressed, and had less of a vaporware feeling.

They also gave us a bunch of eye candy to drool over in our sleep for the next year; Alchemy, Bolt, Flash Catalyst, etc.. Very cool stuff!

I was especially keen to see Adobe finally giving the CF crowd an IDE. CFEclipse is great and all but, not fully tied in. Seeing what Bolt is capable of, WOW.

Alchemy, mmmm I dunno. Am I the only one who thinks that “Alchemy” is the old days term for the science of turning lead into gold? I mean really, is that the mental image we really want for a product? We’ll see. I’m not a gamer, and not a C head, so it didn’t do much for me.

Ryan will be able to try is ‘flexmagically’ contest again, I think it might be a bit more successful.

[flash http://www.youtube.com/watch?v=WscTEdqi65A w=425 h=344]

For the first time I was actually pretty jazzed about searchable SWF, that’s pretty cool, and might finally solve the niggling problem of SEO and Flash RIAs.

The last few minutes of the general session, were given to Ted Patrick to pimp the new groups.adobe.com, I’m not sold yet on the idea, since the previous incarnations weren’t that great, and I’m not sure how this effort will go, but we’ll see :)

The Day

When Tom and I do an event, day 3 tends to be box lunch, and only so so, since so many people fly home at various times through the day, usually starting just before lunch. The box lunch affords people to grab a meal and go. It’s weird that the Tuesday lunch, was box lunch. That certainly doesn’t bode well for the Wednesday lunch. Fingers crossed.

360|MAX had a great day! The crowds were way better, as word spread. Jun‘s prank app is absoultely, positively hilarious.