Comments on: How to ruin a brand and influence people http://johnwilker.com/2009/01/how-to-ruin-a-brand-and-influence-people/ John Wilker: Community, Code, Randomness Fri, 30 Jul 2010 11:35:50 +0000 hourly 1 http://wordpress.org/?v=3.0.1 By: John Wilker http://johnwilker.com/2009/01/how-to-ruin-a-brand-and-influence-people/comment-page-1/#comment-1557 John Wilker Tue, 27 Jan 2009 20:26:46 +0000 http://johnwilker.com/?p=665#comment-1557 Adobe confusion seems to go in cycles. They're good, then they go on a rampage "fixing" their brands. Cartoonists.... LOL Adobe confusion seems to go in cycles. They're good, then they go on a rampage "fixing" their brands.

Cartoonists…. LOL

]]> By: Harry http://johnwilker.com/2009/01/how-to-ruin-a-brand-and-influence-people/comment-page-1/#comment-1556 Harry Tue, 27 Jan 2009 20:13:29 +0000 http://johnwilker.com/?p=665#comment-1556 I just realized that this is the second time Adobe has attempted to lasso a bunch of things together and call it the new platform. Remember Adobe Engagement Platform? Maybe we should all call ourselves "Engagement Developers" in protest to how Adobe keeps forcing us to rebrand ourselves. I hope they bring back Flex camps though. I have no interest in going to an event that's half programmers and half cartoonists. I just realized that this is the second time Adobe has attempted to lasso a bunch of things together and call it the new platform. Remember Adobe Engagement Platform? Maybe we should all call ourselves "Engagement Developers" in protest to how Adobe keeps forcing us to rebrand ourselves.

I hope they bring back Flex camps though. I have no interest in going to an event that's half programmers and half cartoonists.

]]> By: polyGeek http://johnwilker.com/2009/01/how-to-ruin-a-brand-and-influence-people/comment-page-1/#comment-1523 polyGeek Wed, 21 Jan 2009 02:39:47 +0000 http://johnwilker.com/?p=665#comment-1523 Merge them together as "Flesh" and be done with it. When I meet someone who isn't a designer/developer I just tell them that I'm a software developer. They don't know Flash, from Flex from C++, etc. But they get the idea that software developers write code. And since they don't write code I probably don't really want to talk to them for very long so that ends that conversation real quick. Merge them together as "Flesh" and be done with it.

When I meet someone who isn't a designer/developer I just tell them that I'm a software developer. They don't know Flash, from Flex from C++, etc. But they get the idea that software developers write code. And since they don't write code I probably don't really want to talk to them for very long so that ends that conversation real quick.

]]> By: John Wilker http://johnwilker.com/2009/01/how-to-ruin-a-brand-and-influence-people/comment-page-1/#comment-1522 John Wilker Wed, 21 Jan 2009 00:13:53 +0000 http://johnwilker.com/?p=665#comment-1522 ROTFLOL. That made my afternoon! ROTFLOL. That made my afternoon!

]]> By: Tim http://johnwilker.com/2009/01/how-to-ruin-a-brand-and-influence-people/comment-page-1/#comment-1521 Tim Tue, 20 Jan 2009 23:58:02 +0000 http://johnwilker.com/?p=665#comment-1521 Flash Camp sounds dirty. Flash Camp sounds dirty.

]]> By: John Wilker http://johnwilker.com/2009/01/how-to-ruin-a-brand-and-influence-people/comment-page-1/#comment-1520 John Wilker Tue, 20 Jan 2009 18:02:01 +0000 http://johnwilker.com/?p=665#comment-1520 Adobe and clear message, don't typically go hand in hand Adobe and clear message, don't typically go hand in hand

]]> By: Harry Garland http://johnwilker.com/2009/01/how-to-ruin-a-brand-and-influence-people/comment-page-1/#comment-1519 Harry Garland Tue, 20 Jan 2009 17:42:39 +0000 http://johnwilker.com/?p=665#comment-1519 I just hope that Adobe sends out a clear message about how Flex fits into the Flash Platform brand soon. I keep hearing different stories about whether Adobe is reducing or removing the Flex brand, and more importantly: How does this impact the identity of a Flex developer? Will I have to go back to saying "I'm a Flash developer" at parties and then having to clear up the difference between enterprise software development, and JibJab? I just hope that Adobe sends out a clear message about how Flex fits into the Flash Platform brand soon. I keep hearing different stories about whether Adobe is reducing or removing the Flex brand, and more importantly: How does this impact the identity of a Flex developer? Will I have to go back to saying "I'm a Flash developer" at parties and then having to clear up the difference between enterprise software development, and JibJab?

]]> By: Nick Kwiatkowski http://johnwilker.com/2009/01/how-to-ruin-a-brand-and-influence-people/comment-page-1/#comment-1518 Nick Kwiatkowski Tue, 20 Jan 2009 15:22:36 +0000 http://johnwilker.com/?p=665#comment-1518 I'm in the same boat as you -- I feel that Adobe is trying to kill (or merge together) a very powerful brand. According to market research, Adobe was trying to balence too many brands, and they didn't want the Flex brand to indimidate their other powerful brand -- Flash. Everybody (they think) knows Flash, so why kill off that brand? It's been very confusing for the community, and all of Adobe's users for a very long time. At first we heard, Flex is NOT Flash. Then it was Flash was friends with Flex. Now it's Flash Developer. Comeon! Adobe/Macromedia (yes this problem stems way before Adobe got their hands on these products) really needed to do brand control with Flash before it got this far. Changing branding 10 years and Billions of dollars into a product dosen't help anybody. Flash IDE should have been named something else. Flash Player == Good. Flash MX == BAD. You can't have the editor be the brand carrier, but that's what's happened. Adobe is just trying to clean up this mess -- and remember, Adobe is a designer company, so the designer brand WILL take over. I'm in the same boat as you — I feel that Adobe is trying to kill (or merge together) a very powerful brand. According to market research, Adobe was trying to balence too many brands, and they didn't want the Flex brand to indimidate their other powerful brand — Flash. Everybody (they think) knows Flash, so why kill off that brand?

It's been very confusing for the community, and all of Adobe's users for a very long time. At first we heard, Flex is NOT Flash. Then it was Flash was friends with Flex. Now it's Flash Developer. Comeon!

Adobe/Macromedia (yes this problem stems way before Adobe got their hands on these products) really needed to do brand control with Flash before it got this far. Changing branding 10 years and Billions of dollars into a product dosen't help anybody. Flash IDE should have been named something else. Flash Player == Good. Flash MX == BAD. You can't have the editor be the brand carrier, but that's what's happened. Adobe is just trying to clean up this mess — and remember, Adobe is a designer company, so the designer brand WILL take over.

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