Monthly Archives: January 2009

Do something that matters

I’m not by any means a Tm O’Reilly fan boy, half his posts I don’t agree with, but when I do, I seem to really agree. This is one of those.

My only gripe is that it’s easy for people with funds, to talk about doing things for reasons other than money, unfortunately, “changing the world” isn’t a check the mortgage company can cash, so it’s not so cut ant dry. So point 1 only does so much for me, although I do agree with Kathy, that if you focus too much on the competition, and not enough on your customers, you’ve already lost.

Point 2 however I really agree with and it really speaks to what Tom and I trying to do. One of our chief philosopthies is that we don’t pay speakers, we try to raise them up from the community. We certainly don’t take credit for their successes but we’re very proud that a great many of our attendees, have become our speakers. I see that as creating more value than we take away.

It doesn’t always work, some times a speaker from the community doesn’t receive the feedback we’d hope, but we still think it’s better for the community to have a larger pool of people willing to speak and share, than a smaller one that charges for their time, rather than give freely.

I think 360Conferences, has several goals, many of them larger than us, and that makes it something that drives me to be successful at it.

Ignite Denver Comes back!

ignite_logo_small

It’s Ignite Denver time again!

We’re back in March, after too long a hiatus! This time, we’re having fun at the Forest Room 5!

If you’d like to present, take a look at the user voice site we set up. Submit a topic, the people vote! Just remember, 5 minutes 20 slides, 15 seconds a slide.

Make sure to register!

See ya there!

How to ruin a brand and influence people

Name means a lot, especially when it’s been around a while. Changing a name can be a big deal.

Look at Fedex and their purchase of Kinkos. Which they’re apparently planning to rename to Fedex Office. This bloomberg article talks about the change, I haven’t seen the change yet, hopefully Fedex realized the gigantic mistake it would be to kill the enormously recognizable Kinkos name. I think they’d fair better ditching the Fedex Name. If they’re looking to capture mindshare in the kinko’s crowd.

On a smaller scale but equally disastrous, Adobe is extending their brand confusion to their community. A little history: Adobe created Flex Camps a while back, as one day events for Flex developers to come together to learn and network. Topics ranged from beginner to advanced, and were generally well received. There have been Flex Camps all over the world.

At MAX adobe decided that the community was confused about Flash, Flex, the platform and everything.

I think the confusion is Adobe’s. No one I’ve met is confused about what Flex is or what Flash is.

It’s unclear where Adobe is going, but the first victim of this internal name changing, confusion, mayhem is the Flex Camps, now called Flash Camps, lame. No matter what Adobe thinks or wants. Flash is not Flex is not Flash.

Flash is the swf movie. Flash is the IDE Flash devs and designers use.

Lee has a post rationalizing why we’re all Flash Developers, but taking his arguments to their more natural conclusion, aren’t we all web developers? I mean our code is run on the web (except AIR, but hey), so why not be web developers? Of course that doesn’t work Adobe wise, since “web” isn’t an Adobe product.

Flex has a name though. So does Flash. Why waste all that Brand? Flash is known for things, things that make sense to Flash, and fit well. Flex has a similar following and brand recognition, and most Flex developers, don’t want to be Flash developers, any more than a Flash Developer would want to be called a Flex developer.

I dunno, just my .02, what do you think? How far will it go? Flash Builder? Tour De Flash? Flash Platform Data Services?

I need help with the 360|Flex schedule

I’ve loaded all the session titles and descriptions into User Voice (They’re awesome!). Go and take a look, do it now or over the weekend, but take a look. There’s 124 submissions, and early next week Tom and I are going to select the schedule.

I want the communities input and guidence. The only groundrule is to remember that just cuz something get’s 9003 votes, doesn’t mean it’s in. I’m the final decider, and Tom and I will be pooling our thoughts on this, but you’ll be involved in my half, LOL.

user Voice gives every visitor 10 votes. So go through them, pick the 10 you most would like to see in Indianapolis. It’s that simple!

Click here!

I’m hopeful I get a ton of feedback, and can make a more informed decision. This whole process is an experiment for us, but my hope is to eventually have the community guide Tom and I in the selection, after all, you know what you want to pay to see.