Comments on: Why eContent should NEVER cost the same as printed http://johnwilker.com/2009/06/why-econtent-should-never-cost-the-same-as-printed/ Books, Community, Entrepreneurship, Technology Sat, 19 May 2012 09:53:01 +0000 hourly 1 http://wordpress.org/?v=3.3.2 By: John Wilker http://johnwilker.com/2009/06/why-econtent-should-never-cost-the-same-as-printed/comment-page-1/#comment-1908 John Wilker Tue, 23 Jun 2009 13:47:40 +0000 http://johnwilker.com/?p=849#comment-1908 Well I think you have to consider the media and what goes into it and what comes out. Should music still cost 15-20 an album? for MP3? there's no tangible good, no liner notes, no lyrics, no jewel case. Same with books, should an eBook cost the same or similar to a hardcover? There's no dust jacket, no binding. I've bought one ebook over 9.99, I can't imagine the value of doing it over and over. The same holds for music, if an album of MP3s was 15 bucks, I wouldn't buy it. If a Single was back to the old $2-3 price I wouldn't buy one. Books and music are both industries that in my mind can benefit from modernization, artificially keping prices "where they used to be" doesn't solve anything to me. Well I think you have to consider the media and what goes into it and what comes out. Should music still cost 15-20 an album? for MP3? there's no tangible good, no liner notes, no lyrics, no jewel case. Same with books, should an eBook cost the same or similar to a hardcover? There's no dust jacket, no binding.

I've bought one ebook over 9.99, I can't imagine the value of doing it over and over. The same holds for music, if an album of MP3s was 15 bucks, I wouldn't buy it. If a Single was back to the old $2-3 price I wouldn't buy one. Books and music are both industries that in my mind can benefit from modernization, artificially keping prices "where they used to be" doesn't solve anything to me.

]]> By: Jeffry Houser http://johnwilker.com/2009/06/why-econtent-should-never-cost-the-same-as-printed/comment-page-1/#comment-1905 Jeffry Houser Tue, 23 Jun 2009 05:54:56 +0000 http://johnwilker.com/?p=849#comment-1905 I think this sums up my thoughts: A Flex Consultant can make upwards of $100 per hour, even in today's economy. Is a resource that can help you learn Flex really only worth 10 minutes of your time? A business should try to price things based on the value they provide. Alternatives, competitors, and parallel markets should be taken into account of course. Providing real value that people want, and communicating that to them is the real trick. [I haven't the foggiest idea how to do that succesfully, though] . But, I think saying the an eBook should never cost above $9.99 is short sighted. There are a lot of factors involved. I think this sums up my thoughts:

A Flex Consultant can make upwards of $100 per hour, even in today's economy. Is a resource that can help you learn Flex really only worth 10 minutes of your time?

A business should try to price things based on the value they provide. Alternatives, competitors, and parallel markets should be taken into account of course. Providing real value that people want, and communicating that to them is the real trick.

[I haven't the foggiest idea how to do that succesfully, though] . But, I think saying the an eBook should never cost above $9.99 is short sighted. There are a lot of factors involved.

]]> By: John Wilker http://johnwilker.com/2009/06/why-econtent-should-never-cost-the-same-as-printed/comment-page-1/#comment-1899 John Wilker Thu, 18 Jun 2009 15:17:24 +0000 http://johnwilker.com/?p=849#comment-1899 Ah good to know. reading that post now. Weird that printing and shipping are such small factors, since next to writing I'd think they'd be the most time/labor/resource intensive. Ah good to know. reading that post now. Weird that printing and shipping are such small factors, since next to writing I'd think they'd be the most time/labor/resource intensive.

]]> By: Keith Peters http://johnwilker.com/2009/06/why-econtent-should-never-cost-the-same-as-printed/comment-page-1/#comment-1898 Keith Peters Thu, 18 Jun 2009 14:51:43 +0000 http://johnwilker.com/?p=849#comment-1898 This has been broken down a lot more in detail by various people. The printing and shipping turns out to be a surprisingly small factor in the overall price. <a href="http://ireaderreview.com/2009/05/03/book-cost-analysis-cost-of-physical-book-publishing/" target="_blank">http://ireaderreview.com/2009/05/03/book-cost-ana...</a> This has been broken down a lot more in detail by various people. The printing and shipping turns out to be a surprisingly small factor in the overall price.

http://ireaderreview.com/2009/05/03/book-cost-ana…

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