So, around the middle of the year, or so I decided to put conference session recordings on Vimeo. Up until then I’d been keeping them on Amazon and selling them through Fastspring, occasionally making one free on the conference website. I decided after 360|intersect 2013 that I wanted to simply make the session recordings free. Selling them wasn’t bringing in gobs of money so I wasn’t losing much revenue by going free, but I was keeping the number of people who saw the videos low, and I think it’s just better for the community and the conferences to share such awesome content with anyone that wants it.
This data is as of 12/6 but i think I was right in my decision.
That’s for less than 70 (69 to be precise) videos across 3 events.
The geographic distribution isn’t too bad either.
I’m really happy with this data, I think it shows that the conferences make for great content that people enjoy watching. Monetizing is of course important and it’s tough to link a video play to a conference ticket purchase, but web traffic is definitely increased, so anecdotally it’s positive. More visitors, should equal more ticket sales. I hope to be able to drill down into more data and create a stronger link.
I’m always working to increase and improve the data I can collect and analyze to help me make decisions, but if nothing else, these numbers make me smile that content I helped bring into the world is being enjoyed by folks. (and liked by a whole 113 people!)
I can’t wait to add 2014’s conference recordings!