RiNo Music Festival, not a great first run.

So this weekend, I went to the RiNo Music Festival. This was it’s first year in a space that I guess (from what I read) aims to become a music venue in the neighborhood (which is pretty sweet).

The line up was impressive, bands I knew from the radio.

[update] I realized I glossed over this to get to the bad, but the line up really was impressive. Every band had at least one song I knew from the radio so I could recognize them when they played.┬áHaving all bands a casual radio listener would know is (I assume) no small feat for a first time music festival. So while there’s plenty I think the organizers could have done better, the line up was a success for sure.

The location was not bad, hard packed dirt with room for food trucks, a stage at the far end of the pie shaped space.

That’s about where the “good” ends.

The show started at 4:30 and we got there about 5. Not too many people had arrived yet so it was easy to get beer from one of the two trucks, easy to visit one of the 5 or so food trucks.

Beer was cash only, yet they used square registers with iPads. One more step and they could take credit cards. One step, and they could have been totally awesome, and modern, yet they opted for cash only with shitty signs you couldn’t see until you got to the front of the ever lengthening line.

Oh and every food truck there, totally capable of taking credit cards. Fail one, RiNo Music Festival.

We grabbed beers and food and were able to grab a table with an umberella. As we sat and enjoyed our beers, more and more folks showed up. A good thing for sure, the festival was clearly not a failure.

That’s when things went off the rails.

As we sat there, the the line for beer (remember just two trucks, cash only) got longer and longer.

The line for the food trucks started to get longer. The line for the ATM got as long.

When our cups were empty it was “stand in a 100+ people line” or leave.

We left.

Leaving was a zig zag obstacle course of overlapping lines.

On leaving the security guy asked the guy in front of us if he was coming back in, “Fuck no, i can’t even get a beer in there”

Well said brother.

We walked to the Blue Moon Brewery, paid $2 less for a beer, and got a larger cup, and used our credit cards.

I feel ike the RiNo Music Festival was so close to executing an awesome event. They surely had an idea of how many people were coming, because it wasn’t free, tickets were required. They surely knew about square registers, so why not speed up the process selling beer? Why not add another beer truck?

I had friends who showed up and lasted 10 minutes.

Next year if it happens I’ll think twice about attending even though it was right in my backyard.