We’ve just finished going thru the submissions for my iOS Developer conference, 360|iDev. While we had some great submissions from women in the field, the showing wasn’t large. somewhere around 4%. Of the total line up for the conference, those women make up barely 10%

We even went against our long standing policy and invited a few people to speak. We rarely invite anyone to speak. We sometimes have to remind people to submit, but we almost never solicit someone to submit whom we’ve never had speak before. We won’t be doing it again, for the record. Matt Gemmell has an awesome list of women in tech, and Mike Lee has been very vocal in advocating more women be involved in Tech Conferences. We’re glad both are so engaged, now if more women were too. The one thing we disagree with both of them on is this. It’s not our job to pull anyone, male or female onto the stage. We want people who want to be there. Women fought for rights to vote, work, etc, but somehow as event organizers it’s our job to gift-wrap speaking spots for them, and when there aren’t women at our events, it’s our fault. Bullshit.

We pinged two people off Matt’s list. We didn’t pick randomly we asked around for recommendations. We got no reply from one, and the other said “I’m not a very good speaker”. We only did two because frankly we think it’s a waste of my time going through lists of women in tech to solicit submissions from them, especially if they then demure or don’t reply (please see #2a). We don’t want people at our conferences, that don’t want to be there. That’s why we can’t pay airfare, speaker fees, etc (please see #3).

Back to the point, ladies…. you can’t write blog posts about sausage-fests, and too many dicks on the dance floor at tech conferences, and then never show up. You can’t wait for people to include you. That never works. It doesn’t work for men, and it doesn’t work for you. The only way the programming world will get to a better gender mix is for women to stop hiding, waiting for us to stop what we’re doing and invite them in.

If you don’t attend conferences “because there’s not enough women” you’re part of the problem.

You know who’s part of the solution?

• Mollie Rusher
• Andrea Jensen
• Jaimee Newberry
• Justine Pratt
• Dee Sadler
• Michelle Yaiser
• Huyen Tue Dao

They didn’t wait for an invite to speak. The submitted awesome topics, that would be accepted no matter who submitted them (please see #2b). We’re pleased to have each of them presenting at my conference.

The door is open. we’re holding it open, but I’ll be damned if we’re gonna grab you and pull you through the door or try to coax you through it. WALK THROUGH THE DOOR.

(UPATE)

I wanted to add a few things. I’m super glad so many great discussions sprung up, even the ones that attacked my credibility and motivations. If this post had no reaction, I’d be worried about us all :)

1. I shouldn’t have made it about me. I used “I” a lot and really it was about the conferences and the company, which is 50% run by my wife. I think that helped me look even more douchy and ass-hole-ish. I think it made my point harder to see and talk about, which bums me out. I’ve edited the post to be more “we” so if you didn’t see the original, sorry, just assume this one makes me look less like a bad guy… I hope.

2. I got a lot of complaints of being sexist. I’ll be honest I don’t know how that could be inferred from my post, but if expecting women to submit talks is sexist, i’m ok with that. We encourage women to be as active as possible at 360|iDev and 360|Stack. Along with Mollie Rusher host a women’s breakfast to 1. offer women attendees a break from us men, but 2. and most importantly to get feedback on the conference, how to involve more women, etc.

2a. Our sample wasn’t 2. This post has been 5 years coming. Those two were just the latest. I’m sorry I made it seem like an attack on them.

2b. To be clear on our process for speaker selection. The first pass is done without looking at the name on the submission. We do that to help from doing two things. Picking people we know without regard to what they proposed, and taking gender and race ( as much as that can be assumed from a name) into account.

3. Despite Aral’s claims to the contrary we do cover 3 nights hotel for our speakers and this year are trying to an honorarium. From the beginning our aim has been to do as much as we can to ease the burden of speaking. We don’t charge a lot, and we have a lot of sessions, that’s a lot of speakers. That means it’s a lot of money that we often don’t have. We’re hoping the honorarium becomes a standard part of being a speaker at 360 conferences.

3a. If anyone is curious how the money works, since it was claimed I was getting rich at the expense of pro speakers. We do a session on the state of the conference including a full breakdown of income and expenses. You can buy the video here. Email me if $5 is too much to sate any curiosity on my intentions, regarding money. This year was the first time it’s been made publicly available, but we thought sharing it was valuable.

;

That stuff aside, I got some great and bluntly honest feedback. One of which I’ll implement this weekend. We’re going to post a anti harassment policy for all the events. Some will say that’s kind of obvious but it was pointed out that if things happen at our events, we might not hear about it. This is a sad sad list, and I’m ashamed of most of it from the perspective of a guy and a conference organizer. Frankly that kind of crap is whack. If a speaker did that at our events they wouldn’t be welcomed back, end of story. But it was also pointed out that we should be explicit in that stance and encourage anyone who feels harassed to let us know. I will say, I’m happy our events weren’t on that list that I could see.

I’ll post the policy on the company site and link to it from the conferences. So look for that, and let me know what you think of it, what I can fix or be more clear about.

I didn’t chime in during the conversation, because as I said that topic alone could have filled that hour, and I love DOCC for it’s variety. That doesn’t mean i can’t expand here tho :)

And despite the title, I’m anti business plan. Tom and I started 360|Conferences without one. We’re not rocking millions worth of sales and such, but we’re doing ok.

My strongest (and it came up at DOCC) argument against a business plan is that it forces you into the conventional wisdom of the sector you’re looking to get into. Had we known about conferences we either wouldn’t have started the company, or would have started YAOC (Yet Another Overpriced Conference). But not knowing anything about events helped us to avoid that path. And frankly if you look at the market, we led the space on conferences that don’t cost an arm and a leg to attend. Had we looked at everyone else we’d offer lots of meals, have a seperate expo space, charge too much, etc. etc.

I’ve no doubt many of our stumbles would have been avoided as well, but those helped us hone our business more.

I watched Tom try to do a business plan for another company (he fired me from it) and it went nowhere. He spent weeks, maybe months fussing about the business plan, making it just right etc. And since he wasn’t shopping the idea for funding the plan really just sat there.

Like I said I’m not 100% Plans are bad, it might make sense for you. But the argument that you can’t start without one is bunk. It was funny, we talked about white boarding and the pro plan folks threw out “That’s a business plan too” which i don’t know that I agree with.

So yeah, play it by ear on your needs, but if someone tells you that you won’t succeed without a business plan, they’re trying to sell you their services in writing business plans. Or they’re not running a business and are trying to scare you out of doing it too.

Lately they’ve added to the Board of Directors which is what caused the twitter discussion. I should be clear I have no problems with anyone on the list, and actually really respect Joel Spolsky. However no one on that list represents the “app maker” community. Sure many of them employ and manage app developers. Some of them make money from developers leveraging their platform, some of them love talking about apps. But for something called the “App Developers Alliance” I’d expect people actively developing apps to be on the BOD. And that doesn’t seem to be the case.

I mean as a comparison, Appsterdam is run by people making apps. Not people managing people who make apps, or people who invest in apps, or who want to sell ad networks to app makers. It’s run by coders.

It seems the whole point of the alliance is to bring together those who have platforms they want developers to use (buy), and then, well I don’t know what after that. Looking at the service discounts, it’s a mix of companies that represent the BOD’s employers or investments, which seems a little shady to me.

They’re also not open to criticism it seems because After Tim and I made our points the conversation went dead. I personally avoid companies who can’t operate transparently, ESPECIALLY when it comes to criticisms. It’s also worrisome that when confronted on the lack of app developers on the BOD, the conversation ends.

I’m not (yet) condemning the concept of the App Developers Alliance, but I am seriously questioning it’s motives, and will be watching with great interest. I think things like 360|iDev and 360|Flex would be a perfect fit. Not from a sponsor standpoint (they do mention loving to sponsor events, but I suspect that’s just for marketing purposes). I think events that are really and truly focused on the developer community make a ton of sense for an organization that also claims to be focused on the developer community. If our focuses align, it seems like a great fit. The “if” is the big question right now, and I’m waiting to see if there’s an answer.

I replied that i was mainly reading series and Trade Paper Backs because those are what are easiest to get, because I torrent them. Yup I said it. I torrent comic books. I’d pay for them, I absolutely would. But neither Marvel or DC can wrap their collective brains around digital comics. Sure they have the PC?Mac desktop reader, and an annual subscription to that isn’t really too expensive. All you can read for $50 or so. (Tom tried to get it for me as a gift one year) Problem is it’s desktop only. No tablet reading. When i’m in the mood to sit and read a comic, it’s not when I’m at my desk, and it’s not when I’m at my machine. When I’m on my laptop I’m reading email, checking twitter, etc.

I’ve tried the various the comic apps that each company has released, they’re ok, but a digital comic, much like an eBook shouldn’t be the same price as it’s paper version. Unless of course I can do what I want with the file afterward. If I’m leasing a file, I want to pay a lease price. Marvel, and DC, just look at car companies. Lease payments aren’t the same as car payments.

So the my point is simple and I come across it in events and coworking too. If someone wants to give you money, figure out how to take it. Don’t tell them they’re wrong, and need to give you money only in the way you expect it. Only in the way you took money 20 years ago. If you can offer what they want, and make money in the doing, take their money. It’s Win win. They get what they want, they get to pay for it (which almost all of us want to do as consumers) and you make money, and your product is seen.

HBO, CBS, Marvel, DC, etc. All companies who feel you should be the consumer they want, not the consumer they have. Wake up CEOs and Boards. It’s 2012 and you’re still operating like it’s the mid 90′s

Oh and how this all ties back to my business. I get emails all the time from people who don’t want to pay the regular price of the conferences for whatever reason. Rather than send them away, I figure out how we can both win. I want their money, I want them at the conference, and they want to be there. There’s a win in there if you look for it.

My .02 as a business owner and a consumer

Not only do we mail them after each conference to speakers and sponsors, but we use them through out the year. Right now I’m writing thank you’s for 360|MacDev speakers for a nice surprise I have for them. I’m also writing “I’m Sorry” cards for some mistakes in billing from 360|iDev to certain speakers. I’ve also sent them out when special thanks is required and an email just isn’t the right mode. I’m not some “paper is dying, we have to save it!” luddite, but there is something meaningful in the process of writing someone a note on paper and mailing it.

The value of a hand written thank you is beyond measure. Yeah it’s time consuming, and your hand cramps up like a lobster claw, but the feeling you get afterward is worth it ten-fold. People are constantly amazed and appreciative of the gesture of the card, and each time someone says, “thank you for the card”, it validates the reason we bought and send the cards. We do a lot to try and thank those who help us, but I think the most meaningful thing we do is the cards.

If your business isn’t thanking your supporters in a meaningful and truly heartfelt way, you’re doing it wrong. Spend the money and the time to show your appreciation. Don’t make hollow simple gestures like “thanks to all our sponsors” tweets, sit down, write a note, sign your name, lick an envelope. All those things mean a lot to people.

I love flying, but man flying to Europe is an exercise in endurance. It’s a physically draining experience. Luckily (maybe) you can sleep on the flight over because you fly at night. I extra lucked out in that there was no one in the middle seat, so the guy at the window and I had space to stretch, store our crap etc. That was nice and made the flight really tolerable.

I like Frontier, and I like Southwest. Flying over seas you’re a bit limited. I choose to fly British Airways. They’re pleasant enough. Why they don’t remove 1 maybe 2 aisles and re-distribute that space to each row in steerage I can’t understand. It’s not like it was a cheap flight, and those people who pay to fly their kids first class must more than make up for the loss of revenue in 1-2 rows of steerage.

Anyhow. Appsterdam.

I had never been to the Netherlands, it’s a cool place. Very English friendly, which as a tourist and business person are huge. They may start a conversation or greeting in Dutch, but will quickly switch to damn good english for you when it’s clear Dutch ain’t your thing. The Appsterdam team holds weekly drink ups for folks to hang out and meet each other. Monthly Weekly lunch meet ups with speakers from all over on a number of topics. One thing they want to make clear, it’s not an Apple group. Android, RIM, Windows Phone, iOS, etc all are welcome. It’s about the apps, not the platform. They even do family weekends to help spouses and kids feel connected to the community. Something I think is a great idea and will likely help lower barriers to participation/relocation.

I stayed with my friends Mike and Judy who are the architects of Appsterdam, a  movement to encourage and support app makers. Ideally those makers move to Appsterdam (Amsterdam’s nerd name) and enjoy the growing community there.

Mike and Judy have a Canal house apartment.. It’s bad ass. You walk out the front door, cross a little street, and WATER. Amsterdam is everything i loved about Venice Italy, minus the smell and the Italians. No offense guys but Italians aren’t a friendly group, and not speaking english isn’t an accomplishment. Houses range in size like anywhere, to smaller studios to multi story town home style affairs. i guess it’s a dutch thing but they rarely close their windows. It was cool to see how folks live while walking the city.

The city is frankly what I’d want a city anywhere to be. The government undertakes studies to decide on courses of action, vs. simply throwing out a law to “solve” some issue. It’s nice to see a government run by people who don’t knee jerk, but take the time to actually examine an issue and see what makes sense.

Biking is huge. Like crazy huge. Denver is very proud of it’s bike friendliness, but compared to Amsterdam we hate bikes. There are as many bikes in Amsterdam as there are people (14 million according to a magazine i read). Most roads have a dedicated bike line. Heck most roads have 1 lane for cars, one for bikes. Pedestrians watch the fuck out. Amsterdam’ers bike everywhere, they even have  bike freeways to get from city to city. Try getting from Boulder to Denver. It’s doable, but not likely pleasant.

My only complaint about the bikes is that they’re everywhere. The Dtuch see bikes as tools and commodities so most are pieces of shit that are slowly rusting away beneath their rider. If there isn’t a bike rack (there are woefully few) bikes are just locked to anything or nothing. Sitting, laying whatever, bikes are everywhere, one hotel we looked at for an event, had a huge pile of bikes out front, not pretty. Forget where you put yours? buy a new one. Apparently since bike theft is fairly common, the dutch don’t invest much in their bikes since it’ll be stolen eventually. While I know the feeling (September is Steal John’s Bike month, 2011 was the second year of this seemingly annual tradition), I can’t fathom my daily rider being a wobbly, clunky, rusted POS.

It’s funny, here a bell ringing is to let pedestrians know a bike is coming. There a bell ringing is the only warning you’re gonna get that you’re about to be hit by a bike.

Nicole and I have thrown around the idea of taking time to live abroad and I still hope that one day we can do it. Amsterdam is now very high on that list. It’s not as tropical as the spanish speaking countries we visit (nicole speaks pretty good spanish, and I understand enough), but it’s very similar to Denver weather wise, except…

Standing water.

The weather is much like Denver with one exception. Humidity. During my visit the average temp was mid 40s ish. Not terrible, very Denver like for Winter. I packed accordingly. However 40 doesn’t feel like 40 when there’s 93% humidity. Yeah 93%! 7% away from swimming. So that kinda sucked, but it wasn’t as bad as I thought it would be.

So all that said, I had a blast in Amsterdam and hope to be back. I’m not sure if moving is in the cards anytime soon, but the bug is definitely in there and it’s been energized by being abroad again.

It’s been a roller coaster for sure, in both good and bad ways.

I had to cancel (sort of) my first event. 360|MacDev 2011 had to be pushed out until this year (in fact it’s next month, you should check it out and spread the word) because another event scheduled themselves right on top of me, and while their event isn’t known to be very good or in the same realm as mine, they had way more marketing money, so I didn’t want to compete. In the end it was probably a good thing, since I could focus on 360|Flex 2011, which for the second time ever, sold out.

For 2011 we decided to move from our 2x a year schedule to a annual event model. I loved doing two events a year for the various communities, but as more me-too confs started popping up it got harder and harder, plus the community it turns out doesn’t have 2 events a year in them for the most part. Many treated the 2/year model as 1, just picking one to attend and skipping the other. Plus as Flex matured there wasn’t much new stuff happening every 6 months. Adobe released major versions closer to yearly, so the odd event wasn’t a news event. It definitely helps to have big announcements at events.

360|Flex has only sold out one other time that I recall, the very first one in 2007 at Ebay. Since then we’ve gotten very close, but never hit it. This past year we sold out, and over sold by 22. It’s typical in conferences to have a no-show rate close to 15%. the last 2 360|Flex’s had rates closer to 3% which is incredible.

Towards the end of 2011 Adobe thru some serious monkey wrenches my way. They made some very big business decisions, that coupled with their truly terrible PR efforts made it seem like the world was ending for the Flash/Flex community. In the end after a whole lot of damage control, it’s clear the future is still bright, if not a little less shiny for Flex. At first my heart sank, coming out of a hugely successful 360|Flex 2011 and lots of excitement for 2012, to “OH no, Flex is dead” was a huge bummer. After talking to Adobe, and making sure I was on the same page tho, I’m very excited for 360|Flex 2012 and what the future holds.

360|iDev 2011 also sold out. It went to an annual model and sold out more than 50 over what we planned. That of course was a problem given our venue’s size, but the event was still a huge success. 360|iDev has never sold out before that, so that was a huge milestone for us! The iOS community is incredible! I can’t wait for 360|iDev 2012 and some other stuff that is still in the planning phases.

2011 taught me that too many businesses are out for theirs, fuck you. They’ll act nice, they’ll smile, but in the end they want their money and to hell with you. That’s counter to how I run my business so it pains me to have to act like that, but 2011 showed me that in the end, no one is interested in my business succeeding but me. That sucks. Business (to me) should help each other when they can. It’s not a zero sum game despite what they think. Screw you pay me, is a terrible business motto that leads to bad things, and everyone loses.

Ignite Denver had an interesting year. We ended 2011 with a GABF themed event. Much like communism and other -ism’s GABF/Free beer seemed like a great idea on paper. By intermission much of the beer was gone, and the crowd was very drunk. That kinda sucked and the second half presenters really had to work to be heard and i hate seeing that. Overall everyone had a blast, but from an organizational standpoint it was a night mare. Ignite Denver in 2012 is up in the air.

Never one to bitch about being too busy, i just keep finding new things to do. Along with my friends Jake and Rich, I opened a coworking space. Denver has no shortage of coworking spaces, but few are aimed at actual community and none were aimed at creatives alone. We don’t want realtors, lawyers, telemarketers, or acupuncturists at Uncubed. We want developers, designers, startup’ers, etc. Our goal is to make Uncubed the Tech hub of Denver. Sadly until now there really wasn’t one. Tech meet ups had to suffer at Forest Room 5 and their shitty meeting space, or at other bars that were happy to have them and their money but provided little else, least of all internet! Denver needs and deserves a space that the tech community can rely on and hang out at, that’s Uncubed. Whether a member of coworking or not, techies are welcome. Meetups are welcome. let’s Hack!

It’s been a long time since I had an office to go to, and it’s been nice having a place to show up each morning and hang out with other people doing awesome things. Conversations on coding, business practice, etc break out, and it’s awesome. We’ve even entered an autonomous vehicle competition with some of our members, so Team Uncubed will be rocking a robot soon.

Travel wise 2011 was a slow year. Since we home based the conferences in Denver and went to an annual model we didn’t have excuses to travel. So long status with Frontier. I definitely miss traveling, I love Denver but love seeing new places too. 2012 is shaping up to be a heavy travel year, which is cool, and stressful, LOL.

My sort of personal motto is don’t talk about how busy you are, be busy.

Personally 2011 was a good year, it marked one more year with my awesome wife Nicole. It marked the first full year with our new puppies Paco and Winston and it showed me that while things are tough, there’s good to be seen and had everywhere. It also more than any other year saw me thinking more about mortality. Steve Jobs passing was a huge hit for me. Not because he was an idol of mine, all evidence seems to point to his being a complete dick head. BUT he was a visionary and we need those, we have too few, and they’re getting fewer. I thought about my legacy should I die sooner than I plan, and the legacy of those around me in technology and business. Not a cheery thing to think about but needed.

2011 was shitty for more folks than it should have been and that’s never good. Especially since in most cases it wasn’t their faults. I’m glad to see the economy is starting to turn around, even if only a little.

Lastly I guess 2011 was great in that I spent as much time as i could with friends and family. Whether out camping or just enjoying Denver’s warmer months on rooftop decks and bars enjoying good beer. I’m sure there’s a lot of things that happened this year that I’ve overlooked, but hopefully I caught the important ones.

Thanks to all my friends and family for 2011 and here’s to making 2012 kick ass like Chuck Norris.

You know an industry is bloated and corrupt when they’re first and only motivation is profit, even and especially at the expense of return business. That’s the Hospitality industry. They don’t care if your event sucks, another is dying to book the space next year.

It’s a lot like banks being too big to fail, hotels are too needed to fail, at least in the conference organizer world. It’s hard to do a conference without a hotel, even if you host the event elsewhere, you need hotels for your attendees, whether you make any special plans or not. It’s way worse when your event is at a hotel, then they have you.

Don’t sell enough tickets and fill guest rooms? They can charge you for possible losses whether losses actually happened or not. Kind of an insult to injury scenario since not selling enough tickets is a huge hit on it’s own.

They deliver a crappy experience? so what, you still owe them nearly 30% service charge for bad service.

This is super generalized, and I’m not naming names, but my current situation, is a direct reflection on this corrupt industry. Hotels are not conference organizers’ friends. Some are awesome and nice and I enjoy working with them, and they earn their 30% service charge (I still think that’s a ludicrous amount, and is highway robbery, but they at least work for it) busting their ass, not for me, for my attendees. When attendees compliment me, i pass it on to the hotel staff who deserve it. Great meal, i didn’t cook it. Great staff who helped solve problems, not me. Others simply suck, say they’re sorry, smile and hold their hand out for their check. It works the same here.

All things flow to the organizer, whether it’s a good or bad experience, whether it’s his fault or doing or not. Hotels love to hear the compliments, they smile, they nod, they give each other awards for it, etc. But telling them where they dropped the ball, well that’s helpful, but please pay your bill as you leave.

As a small and struggling businessman it pisses me off. When things go right, the model of conferences that don’t cost and arm and a leg works really well, but it’s a fine line for sure. I knew that going in. I still do conferences like this because I know it can work. Not because I’m an idealist and haven’t made any money, but because I have made money. Sometimes it’s enough to make sure I can eat and pay the mortgage, sometimes it’s enough to look back and smile at a job well done and know the next event has a bit of a buffer in the bank.

example:

When someone emailed me to complain about the video quality of a session recording (he bought the bundle, $85 worth) i refunded him the entire order. Told him to keep and hopefully enjoy the rest of the videos, and that i was sorry and session videos are something we’re trying to do better at.

What I didn’t do, was say, you bought hundreds of hours of video, for $85, and you’re complaining about 70 minutes? On their own the videos are only $3.50 because they’re not super great. they’re good, some are great, some aren’t, but at $3.50 you’re not out a lot of money, and you most definitely get AT LEAST $3.50 worth of value from them. Most often you get way more than that. I didn’t say anything about that. I didn’t say other events charge way more. I didn’t point out that video sales help cover hosting costs, and buy coffee. I didn’t point out that he probably pays more for Angry Birds levels, and that one video is less than a grande latte. I certainly DID NOT apologize and thank him for his money.

I apologized, and refunded the money. I have no idea if he thought the other videos were bad or not. Frankly i don’t care. He had a problem with one, and to me making sure he remembers that my event is run buy a stand up guy is more important. Will he attend next year? Probably. Hopefully. Sure $85 and what the hotels want isn’t the same, BUT it’s less about the money and more about that customer service, and frankly not being a money grubbing suckwad. And yeah it’s a little about the money too. I’ve refunded conference passes in the same fashion before.

A recent conference I organized had basically 50% crappiness level. Thru no fault of my own, no balls I dropped. No loose ends I neglected to tie up. The first two days had useless internet, tons of balls dropped, things not set up like I asked sponsor tables not where they should be, my reg table not set up right, etc. etc. Worst of all the A/V was useless pretty much 80% of the conference. The guy was never where he was needed, feedback was everywhere, etc. It was terrible. One general session was effectively ruined, as was the session recording) by feedback that made your head hurt. Things got ok the last two days (AV not withstanding), not stellar, not OMG you’ve raised the bar, just good.

As a businessman this is where i get annoyed. I’m the guy who’s gonna write  a check for 100k and you can’t get my reg table right? or my sponsor tables? Sure if I had the space for free, you were doing me a favor etc, I couldn’t and wouldn’t complain, but I am paying. I’m paying A LOT. and things like power strips aren’t put where I asked?? Really?

Did the hotel offer anything for those fuckups? no. Well to be fair I got lots of ‘sorry’ and ‘our bad’ and ‘we fixed that eventually’ and of course ‘next time you don’t need to use that AV company’. When I complained, nicely because I’m a nice guy, and I try to compose myself in business as partnering with vendors and customers, I got song and dance about discounting the service charge on Food/Beverage would make that team think they sucked. I finally got a tiny (relative to the bill) discount on NEXT YEAR. So it’s back to, “we’re sorry we did a bad job, please pay your bill in full as you leave” never mind that in this case, i’ve yet to get a bill that’s correct. Every bill has had errors in my favor and theirs. You can’t adequately bill someone? Hell I’ve tossed invoices when I messed up and just given the sponsor a free ride to show I wanted their future business. THis hotel is busting my ass about a bill i’ve yet to agree is correct.

This has happened 2x, well kinda 3x. Each one was a hotel that didn’t see me as a valued partner, but as the guy who no matter what happened the next four days, would be writing a check for more than 100k. When you think like that you don’t do your best job because you don’t have to. Every year I bust my ass to make sure my sponsors know I want them to succeed, because at the end of the conference, they will either come back or not, based on how I did. That is 100% NOT an issue for hotels. Because of how I think business should be run, I did exactly what they expected. I wrote checks for bad or non existent service. MY sponsors wouldn’t, not for a second, they’d say thank you, we won’t be back. Sadly some have, and I’ve regretted each time, and tried to make sure I learned from those mistakes. Attendees who were treated by me, like I am hotels, wouldn’t come back, and might ask for a refund. Heck I refund people 3 weeks from the conference. Hotels fuck you 6 months out if you need to cancel. Too bad so sad!

It’s a very one-sided relationship. Sadly the conference industry doesn’t help. Most organizers are marketing departments or internal event organizers, etc. While they have a budget target, etc, at the end of the day they don’t care. They still get paid, they can still eat. So what if there’s a 30% raping on top of $4 cans of soda, and $6 cupcakes. It’s not their money. I know they don’t care, because that’s how business works. If hotels didn’t have people lining up to pay $4/can for soda, they wouldn’t charge that.

So this is also kind of an open letter to my fellow organizers. We can do better. We should do better. I’m going to start doing better. To the hotels, well fuck you guys, you don’t care about me, and I’ve hardened my heart to you, so now we’re enemies and fighting each step of the way. That’s not how business should be, and really not how I want business to be done, but it seems in the short term, there’s no choice.

Who’s going to step up and be Apple? Heck, where are our Hewlett and Packard? Our Michael Dell?  Bill Gates?

I work in a space with a fair amount of startups, and being so close to Boulder I hear about a lot more of them, and of course I’m in the Silicon Valley for events a fair bit too, and of course I follow my friend Eric Norlin. So I’m not uninformed when it comes to startups.

I know there’s awesome startups out there doing cool things (like Bloom). I work in the same building as one. But in looking at them and at most other startups, I wonder, who’s solving tomorrow’s problems? Who’s working on making the next big thing? NOT the next thing for AOL or Google to acquire. It seems that most startups are starting to be bought by someone, existing more than 5 years isn’t in the plans. That certainly is the exit that makes the most financial sense for their backers, and the founders even. I wonder sometimes if our VC and Angel worlds are so wrapped up in ‘quick bucks’ and early exits, that they’re encouraging young founders to not focus on building companies that can or will be around 20 or 30 years. Let alone build companies that are focused on tomorrow’s problems. Sure messy contacts, old school comic readers, and lack of robot balls are problems worth solving, that’s not my point. My point is there should be a balance, and I don’t see it.

Looking at Techstars and Ycombinator I see awesome companies making cool things like gMail plugins and robot balls with LEDs in them, and new takes on training sites, sites about treating musicians like stock, and such. But I wonder will any of them exist in 5-10 years? I suspect not. They’ll either have folded up and moved on, or been absorbed into some other larger thing. And that’s ok in it’s own right, but where does that leave us? The Country of Dell and HP and Apple and Microsoft? I feel like it leaves us with a sad lack of innovative long term tech companies. VCs are bitching about immigration policy not letting tech founders into the country in high enough numbers. I’d argue the gov’t should be looking at these VCs and asking where the companies that will lead innovation are and why they aren’t helping build them? I’d be thrilled to let the next Bill Gates in on a Startup Visa, but not if he plans to simply build something he can sell to Microsoft for a quick buck.

I know in startup circles and no doubt in VC circles getting acquired is a win. In my book it isn’t. I remember sitting around beers with some friends talking about a company in Boulder that was bought before it even left private beta. To me that was a fail. Sure they made out like bandits, everyone got paid. But they were barely a business, they had maybe a few customers, maybe a few hundred, but they were beta testers not paying customers. I suspect that’s why I’m drawn towards brick and mortar style businesses. Conferences, coworking, etc. Because those businesses are immune or less politely often excluded from the hub bub of tech investing. Therefore for the most part they require bootstrapping which it seems so many startups can’t or won’t do. I’ve seen ideas live and die based on acceptance to Techstars. While I have no doubt Brad Feld and co. know a winner or at least a good horse when they see it, I’m sure they’d agree they can’t see all the winners (or losers) all the time.

That kinda brings this all back around for me. I’ve never asked for money or (at least yet) taken out a bank loan for 360|Conferences or Uncubed. I live and die by what I can do on my own (or with partners as the case may be). In both cases i think to myself often, are these businesses that will be around in 10 years? Can they be a legacy, can I actually do something good with them? I think both can. I don’t know if either will, but I think both can, and I’m happy to try and find out. I think both started for the right reasons. Trying to change systems that exist, for the better of the communities they exist in,  which to me is the right reason to start a business. Will I get rich? be acquired by someone? Probably not on both counts, but that’s ok because that wasn’t and isn’t my motivator. I like money don’t get me wrong :) I want to live a comfortable life, but that’s the extent of it. I don’t need to make something someone else wants to buy so I can pay back investors and retire at 35.

I wonder if startup founders go to bed at night thinking about the future. Not the future where they get bought, where tech crunch writes them up and they secure yet another round of funding. A future where they employ thousands. A future where they and their product/service are shaping lives. A future where they make a difference for more than a year. Sure payroll next month is important, press is important I’m not discounting that, but if they’re not thinking about 10 years from now, I’d say they’re doing it at least a little wrong.

I’m voting no, he’s voting yes.

The right answer, there isn’t one, at least not in the current initiative.

Here’s my understanding of 300. It forces small businesses to provide paid sick time for employees. This is great, and it bums me out we need a law for what should be a no brainer. Employees shouldn’t have to choose health vs. income. If you’re sick don’t go to work (obviously that can be gamed to no end, and happens all the time).

However many small businesses (Mine included) exist on the knife’s edge. Thankfully we don’t have any employees beyond Nicole and myself right now, because if we did, something like 300 would likely force us to lay off those employees and/or close our doors. No one wins in that scenario.

I’m an altruist. I admit it, and am not ashamed of it. My conferences are cheap because I think thats the right thing to do. I could probably charge more now, and make a lot more money. But that’s not what I believe is the right course of action. In my perfect world businesses do the right thing for all concerned NOT just shareholders. When they can they offer benefits, 401k, etc to their employees, they do it. When they can’t, they don’t. The obvious goal being to provide for your employees because they’re hugely valuable.

Things like 300 make the assumption that small business owners are slime bags, who choose to work their people to the bone and treat them like disposable resources. Some do, some don’t. 300 doesn’t care which you fall into. 300 forces a single course of action no matter what.

My solution? It just now occurred to me while thinking “I wish I had a better answer”. Now I do. I’m very anti laws to enforce behavior. They never work out like expected, and tend to do more bad than good. So how’s about this.

Instead of forcing small businesses to provide something they may not be able to provide therefore forcing them to close their doors (hello, bad for the economy). Give a tax credit to those who can/do provide paid time off? Those small businesses that can’t do it lest they go under, don’t suffer and can try to become a business that can provide for it’s people. Those businesses that can provide paid time off, get a break. Maybe it’s 50% of the total paid time off they offered over the year, i don’t know.

I don’t like adding laws, but if we have to add them, let’s make them rewards for doing the right thing, not barriers and limiters. Heck, you could even make the reward something that comes out of quarterly taxes, so that employers see a more immediate return on their trying to provide a good work environment?

What do you think? I’m still voting no on 300 because it’s a bad idea as it stands. I’d vet yes in a heartbeat for something like what I’ve proposed.