Category Archives: 360MAX


My First Barcamp

So I’ve been making noise on the 360|Stack twitter account and wanted to mention here too. Since Adobe canceled MAX this year I’m trying a barcamp called 360|MIN. We normally do an unconference inside Adobe MAX called 360|MAX, this is a play on that concept.

Unlike 360|MAX which can’t be a true unconference/barcamp, 360|MIN can be just that. Folks will gather pitch topics they want to present and the audience will vote. Those in attendance will create the conference they want.

To make sure we’ve got the tone and vibe right I’ve got a few folks lined up as basically anchor speakers. Check out the details and the line up here. If you’re in the web stack space, this is how you should spend your October! Oh yeah and it’s in Las Vegas!

Dear Gov’t please fix existing problems first

I worked on the title of this post for a while, and it’s often tough to be clear and succinct at the same time. I think it works.

Take a minute and click the bar over my top banner or this link. It’s definitely important.

I don’t think anyone (well maybe the 1%) would argue that it’s a pretty fucked up time in America right now. Record unemployment and foreclosures. The Middle class is vanishing faster than Bengal tigers, and the wealthiest 1% is quickly rising to essentially a ruling class. Didn’t we have a revolution about that notion? Before anyone jumps in. I don’t care if the rich are rich, nor do I think they should just give away money to balance the scales. That’s not the same as expecting a bit more equal playing field to compete and earn money.

We’ve got banks making terrible decisions, doing shady ass deals to get richer, and then being bailed out by the government because we let them get so big, failing would further damage our fragile economy.

We’ve got small businesses struggling (mine included) to stay afloat while big businesses get loans and buy outs. You know, I’d love it if the American public owned a portion of my business, can I get a small bail out loan?

And while all this is going down the government is trying to install a kill switch on the internet. You know like what Egypt and the rest of the middle east, and of course China, like to use when their citizens get uppity wanting peace and freedom from oppression.

I’m against anything that puts the internet in the control of anyone, especially a government or corporation. I think it’s a US responsibility that the internet be free, open and as makes sense unrestricted. I remember watching the news feeds, and of course tweets about shit going down in Egypt and elsewhere. People rising up against their corrupt and sure I’ll say it, evil, governments. The first thing almost every government does in that situation is kill the internet. I remember thinking how strong and brave those folks were not having twitter, Facebook, etc to use to rally. Having to rely basically on old school approaches, and risky in person exchanges before rallies to spread the word. I thought how impressive for one thing, and how sad. And mostly how lucky I felt that such bullshit didn’t happen here. Heck we’ve got popular revolts in many major cities right now, enabled, supported, and enboldened by the internet.

How many occupy(city name) websites do you think there’d be if the US government could simply turn off the net. Block sites they don’t like or that disagree with their world view?

It bums me out when people we elected to office do things that are so far from what the general population wants, let alone cares about. I mean really, do our law makers think the guy who’s struggling to make his mortgage cares about whether the internet has a kill switch?

Think he’s concerned right now as he decides which bill to pay and which to put off until the second notice, that the government is enabling big business to come in and shut down sites that they think might be poaching their shit. Sites where someone made a disparaging comment on a blog post, etc.

He doesn’t care, he can’t. Oh wait, i guess that’s probably their plan… silly me.


Go click the link up above, it really is important.

Events, fun and why i do them

360|iDev Denver wrapped a few weeks ago, so did Adobe MAX the week after! It’s been a crazy two weeks! But fun!


This was our second iPhone developer conference and it was a HUGE hit! We saw a 30% increase in attendance, which was awesome! 6 months, 30%, that’s just great! Denver didn’t let us down at all! this city is a treasure trove of iPhone developers. I’m seriously thinking 360|iDev might have a perm home here.

We had a great time! Got lots of incredible feedback, met tons of interesting people. One of the most awesome blog posts (Of the many, many) written about the event, was from David Whatley, who volunteered to speak at the conference at the last minute, completely on his own dime. We also wrangled him into hosting a panel, which was mind blowing!

To be blunt, the conference was not dominated by stuffed suits, not dominated by nonsense, not dominated by people hawking stuff… there wasn’t even a single prima donna in sight!  People were there to learn from each other, help each other, and band together to achieve their ambitions.  The sense of community, which I feel the whole game industry lost so long ago, was a constant at this conference.  It was, I realized by the second day, home.

He captures, why I do events. David wasn’t the only person to say something along those lines.

I’m really excited to already be working on the next 360|iDev, in San Jose! Not to mention the next 360|Flex! I can’t wait to see all my new friends, as well as the new people who have heard about the conference and will attend next time.


Adobe MAX is the annual “geek out” for those of us doing anything with Adobe technologies. It’s a huge event, costs a metric buttload, and is usually pretty over the top. It’s also hugely fun, and a great way to see folks who don’t come out for other events typically. It’s also nice to attend an event that I’m not organizing, or at least not organizing much of.

360|Conferences does an unconference at MAX, to bring some community to the event. It’s always a good time, we get some great speakers to give us some time and share what they know. It was really cool this time that we had some more interesting topics; Arduino/Flex interaction, How a rock band uses Flex/AIR and even iPhone in their performances, etc.

It was a good time.

Next time, we’ll limit talks to 30 minutes. It’s about double the sessions, but I think 30 minutes is a good time slot, we can get more great topics going.

The funnest part of my job (If I can call it that) is doing different types of events. They’re not just always the same event over and over. Even 360|Flex and 360|iDev, while super similar, and based on the same ideals, are vastly different. Then throw in Ignite, 360|FlexPress, and hopefully a Festival of Books, and it’s just a great time bringing people together!

MAX ’08 Day 1 Recap

Looooooooong day.

I’m about to pass out, but wanted to get my thoughts on MAX ’08 day one down on paper.

For Tom and I, MAX San Francisco, started on Sunday. We ran some errands, put stickers on our fliers for 360|Flex Indy, and then headed over to Moscone for some socializing. We hit up the community leader mixer thing, which was awesome. Congrats to the team that organized it.

Monday morning we hit up MAX bright and early, setting up our 360|MAX Unconference area, which is a cool area.

[flash w=425 h=344]

Enter the Keynote. So, oddly enough the keynote didn’t start until 9:30 am, yet the doors opened at 7am. I found it a bit weird since breakfast was just sandwiches.

The keynote was good, I gotta admit, The pre show dude was AWESOME! (video above). Shantanu and Kevin are both great presenters I have to say. Kevin more so, he’s very casual, and seems to be pretty unflappable, even when things don’t go the right way.

The information in general was pretty much what you’d expect, “State of Flash” type stuff, blah blah. One cool thing was some future tech they demo’ed as strictly early labs internal, but really sweet! Screens that know what’s going on around them, even where they’re pointed. I’d post a video, but then it occured to me, it might not be fully “open to the public” I can’t imagine why, but ya never know. It was cool though!

OK, the rest of the day.

Tom and I were pretty much tethered to our unconference area, which went really well. Slow start, but I think we’ll start seeing more people as the word gets out more.

Our sessions were all kick ass, especially Mate and Degrafa, which really pulled folks in. Tuesday has a bunch more killer sessions!

The bummer is not being able to wander around as much as I’d like. MAX for me is walking around the halls, finding people to chat with. This time around, I gotta chat with those who come to us.

The general session for TUesday is supposed to be Gumbo, Thermo, and future goodness. We’ll see. I’ve got my Thermo and gumbo installed to play with.

360|Flex Indianapolis MAX discount!

Also for MAX attendees, make sure to swing by and see Tom or I. We’ve got 100 tickets to 360|Flex Indy, for only $100 each. That’s $150 or so off our lowest possible price. Available only during MAX, so there’s only two days left to get this price!