I love flying, but man flying to Europe is an exercise in endurance. It’s a physically draining experience. Luckily (maybe) you can sleep on the flight over because you fly at night. I extra lucked out in that there was no one in the middle seat, so the guy at the window and I had space to stretch, store our crap etc. That was nice and made the flight really tolerable.

I like Frontier, and I like Southwest. Flying over seas you’re a bit limited. I choose to fly British Airways. They’re pleasant enough. Why they don’t remove 1 maybe 2 aisles and re-distribute that space to each row in steerage I can’t understand. It’s not like it was a cheap flight, and those people who pay to fly their kids first class must more than make up for the loss of revenue in 1-2 rows of steerage.

Anyhow. Appsterdam.

I had never been to the Netherlands, it’s a cool place. Very English friendly, which as a tourist and business person are huge. They may start a conversation or greeting in Dutch, but will quickly switch to damn good english for you when it’s clear Dutch ain’t your thing. The Appsterdam team holds weekly drink ups for folks to hang out and meet each other. Monthly Weekly lunch meet ups with speakers from all over on a number of topics. One thing they want to make clear, it’s not an Apple group. Android, RIM, Windows Phone, iOS, etc all are welcome. It’s about the apps, not the platform. They even do family weekends to help spouses and kids feel connected to the community. Something I think is a great idea and will likely help lower barriers to participation/relocation.

I stayed with my friends Mike and Judy who are the architects of Appsterdam, a  movement to encourage and support app makers. Ideally those makers move to Appsterdam (Amsterdam’s nerd name) and enjoy the growing community there.

Mike and Judy have a Canal house apartment.. It’s bad ass. You walk out the front door, cross a little street, and WATER. Amsterdam is everything i loved about Venice Italy, minus the smell and the Italians. No offense guys but Italians aren’t a friendly group, and not speaking english isn’t an accomplishment. Houses range in size like anywhere, to smaller studios to multi story town home style affairs. i guess it’s a dutch thing but they rarely close their windows. It was cool to see how folks live while walking the city.

The city is frankly what I’d want a city anywhere to be. The government undertakes studies to decide on courses of action, vs. simply throwing out a law to “solve” some issue. It’s nice to see a government run by people who don’t knee jerk, but take the time to actually examine an issue and see what makes sense.

Biking is huge. Like crazy huge. Denver is very proud of it’s bike friendliness, but compared to Amsterdam we hate bikes. There are as many bikes in Amsterdam as there are people (14 million according to a magazine i read). Most roads have a dedicated bike line. Heck most roads have 1 lane for cars, one for bikes. Pedestrians watch the fuck out. Amsterdam’ers bike everywhere, they even have  bike freeways to get from city to city. Try getting from Boulder to Denver. It’s doable, but not likely pleasant.

My only complaint about the bikes is that they’re everywhere. The Dtuch see bikes as tools and commodities so most are pieces of shit that are slowly rusting away beneath their rider. If there isn’t a bike rack (there are woefully few) bikes are just locked to anything or nothing. Sitting, laying whatever, bikes are everywhere, one hotel we looked at for an event, had a huge pile of bikes out front, not pretty. Forget where you put yours? buy a new one. Apparently since bike theft is fairly common, the dutch don’t invest much in their bikes since it’ll be stolen eventually. While I know the feeling (September is Steal John’s Bike month, 2011 was the second year of this seemingly annual tradition), I can’t fathom my daily rider being a wobbly, clunky, rusted POS.

It’s funny, here a bell ringing is to let pedestrians know a bike is coming. There a bell ringing is the only warning you’re gonna get that you’re about to be hit by a bike.

Nicole and I have thrown around the idea of taking time to live abroad and I still hope that one day we can do it. Amsterdam is now very high on that list. It’s not as tropical as the spanish speaking countries we visit (nicole speaks pretty good spanish, and I understand enough), but it’s very similar to Denver weather wise, except…

Standing water.

The weather is much like Denver with one exception. Humidity. During my visit the average temp was mid 40s ish. Not terrible, very Denver like for Winter. I packed accordingly. However 40 doesn’t feel like 40 when there’s 93% humidity. Yeah 93%! 7% away from swimming. So that kinda sucked, but it wasn’t as bad as I thought it would be.

So all that said, I had a blast in Amsterdam and hope to be back. I’m not sure if moving is in the cards anytime soon, but the bug is definitely in there and it’s been energized by being abroad again.

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It’s been a roller coaster for sure, in both good and bad ways.

I had to cancel (sort of) my first event. 360|MacDev 2011 had to be pushed out until this year (in fact it’s next month, you should check it out and spread the word) because another event scheduled themselves right on top of me, and while their event isn’t known to be very good or in the same realm as mine, they had way more marketing money, so I didn’t want to compete. In the end it was probably a good thing, since I could focus on 360|Flex 2011, which for the second time ever, sold out.

For 2011 we decided to move from our 2x a year schedule to a annual event model. I loved doing two events a year for the various communities, but as more me-too confs started popping up it got harder and harder, plus the community it turns out doesn’t have 2 events a year in them for the most part. Many treated the 2/year model as 1, just picking one to attend and skipping the other. Plus as Flex matured there wasn’t much new stuff happening every 6 months. Adobe released major versions closer to yearly, so the odd event wasn’t a news event. It definitely helps to have big announcements at events.

360|Flex has only sold out one other time that I recall, the very first one in 2007 at Ebay. Since then we’ve gotten very close, but never hit it. This past year we sold out, and over sold by 22. It’s typical in conferences to have a no-show rate close to 15%. the last 2 360|Flex’s had rates closer to 3% which is incredible.

Towards the end of 2011 Adobe thru some serious monkey wrenches my way. They made some very big business decisions, that coupled with their truly terrible PR efforts made it seem like the world was ending for the Flash/Flex community. In the end after a whole lot of damage control, it’s clear the future is still bright, if not a little less shiny for Flex. At first my heart sank, coming out of a hugely successful 360|Flex 2011 and lots of excitement for 2012, to “OH no, Flex is dead” was a huge bummer. After talking to Adobe, and making sure I was on the same page tho, I’m very excited for 360|Flex 2012 and what the future holds.

360|iDev 2011 also sold out. It went to an annual model and sold out more than 50 over what we planned. That of course was a problem given our venue’s size, but the event was still a huge success. 360|iDev has never sold out before that, so that was a huge milestone for us! The iOS community is incredible! I can’t wait for 360|iDev 2012 and some other stuff that is still in the planning phases.

2011 taught me that too many businesses are out for theirs, fuck you. They’ll act nice, they’ll smile, but in the end they want their money and to hell with you. That’s counter to how I run my business so it pains me to have to act like that, but 2011 showed me that in the end, no one is interested in my business succeeding but me. That sucks. Business (to me) should help each other when they can. It’s not a zero sum game despite what they think. Screw you pay me, is a terrible business motto that leads to bad things, and everyone loses.

Ignite Denver had an interesting year. We ended 2011 with a GABF themed event. Much like communism and other -ism’s GABF/Free beer seemed like a great idea on paper. By intermission much of the beer was gone, and the crowd was very drunk. That kinda sucked and the second half presenters really had to work to be heard and i hate seeing that. Overall everyone had a blast, but from an organizational standpoint it was a night mare. Ignite Denver in 2012 is up in the air.

Never one to bitch about being too busy, i just keep finding new things to do. Along with my friends Jake and Rich, I opened a coworking space. Denver has no shortage of coworking spaces, but few are aimed at actual community and none were aimed at creatives alone. We don’t want realtors, lawyers, telemarketers, or acupuncturists at Uncubed. We want developers, designers, startup’ers, etc. Our goal is to make Uncubed the Tech hub of Denver. Sadly until now there really wasn’t one. Tech meet ups had to suffer at Forest Room 5 and their shitty meeting space, or at other bars that were happy to have them and their money but provided little else, least of all internet! Denver needs and deserves a space that the tech community can rely on and hang out at, that’s Uncubed. Whether a member of coworking or not, techies are welcome. Meetups are welcome. let’s Hack!

It’s been a long time since I had an office to go to, and it’s been nice having a place to show up each morning and hang out with other people doing awesome things. Conversations on coding, business practice, etc break out, and it’s awesome. We’ve even entered an autonomous vehicle competition with some of our members, so Team Uncubed will be rocking a robot soon.

Travel wise 2011 was a slow year. Since we home based the conferences in Denver and went to an annual model we didn’t have excuses to travel. So long status with Frontier. I definitely miss traveling, I love Denver but love seeing new places too. 2012 is shaping up to be a heavy travel year, which is cool, and stressful, LOL.

My sort of personal motto is don’t talk about how busy you are, be busy.

Personally 2011 was a good year, it marked one more year with my awesome wife Nicole. It marked the first full year with our new puppies Paco and Winston and it showed me that while things are tough, there’s good to be seen and had everywhere. It also more than any other year saw me thinking more about mortality. Steve Jobs passing was a huge hit for me. Not because he was an idol of mine, all evidence seems to point to his being a complete dick head. BUT he was a visionary and we need those, we have too few, and they’re getting fewer. I thought about my legacy should I die sooner than I plan, and the legacy of those around me in technology and business. Not a cheery thing to think about but needed.

2011 was shitty for more folks than it should have been and that’s never good. Especially since in most cases it wasn’t their faults. I’m glad to see the economy is starting to turn around, even if only a little.

Lastly I guess 2011 was great in that I spent as much time as i could with friends and family. Whether out camping or just enjoying Denver’s warmer months on rooftop decks and bars enjoying good beer. I’m sure there’s a lot of things that happened this year that I’ve overlooked, but hopefully I caught the important ones.

Thanks to all my friends and family for 2011 and here’s to making 2012 kick ass like Chuck Norris.

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You know an industry is bloated and corrupt when they’re first and only motivation is profit, even and especially at the expense of return business. That’s the Hospitality industry. They don’t care if your event sucks, another is dying to book the space next year.

It’s a lot like banks being too big to fail, hotels are too needed to fail, at least in the conference organizer world. It’s hard to do a conference without a hotel, even if you host the event elsewhere, you need hotels for your attendees, whether you make any special plans or not. It’s way worse when your event is at a hotel, then they have you.

Don’t sell enough tickets and fill guest rooms? They can charge you for possible losses whether losses actually happened or not. Kind of an insult to injury scenario since not selling enough tickets is a huge hit on it’s own.

They deliver a crappy experience? so what, you still owe them nearly 30% service charge for bad service.

This is super generalized, and I’m not naming names, but my current situation, is a direct reflection on this corrupt industry. Hotels are not conference organizers’ friends. Some are awesome and nice and I enjoy working with them, and they earn their 30% service charge (I still think that’s a ludicrous amount, and is highway robbery, but they at least work for it) busting their ass, not for me, for my attendees. When attendees compliment me, i pass it on to the hotel staff who deserve it. Great meal, i didn’t cook it. Great staff who helped solve problems, not me. Others simply suck, say they’re sorry, smile and hold their hand out for their check. It works the same here.

All things flow to the organizer, whether it’s a good or bad experience, whether it’s his fault or doing or not. Hotels love to hear the compliments, they smile, they nod, they give each other awards for it, etc. But telling them where they dropped the ball, well that’s helpful, but please pay your bill as you leave.

As a small and struggling businessman it pisses me off. When things go right, the model of conferences that don’t cost and arm and a leg works really well, but it’s a fine line for sure. I knew that going in. I still do conferences like this because I know it can work. Not because I’m an idealist and haven’t made any money, but because I have made money. Sometimes it’s enough to make sure I can eat and pay the mortgage, sometimes it’s enough to look back and smile at a job well done and know the next event has a bit of a buffer in the bank.

example:

When someone emailed me to complain about the video quality of a session recording (he bought the bundle, $85 worth) i refunded him the entire order. Told him to keep and hopefully enjoy the rest of the videos, and that i was sorry and session videos are something we’re trying to do better at.

What I didn’t do, was say, you bought hundreds of hours of video, for $85, and you’re complaining about 70 minutes? On their own the videos are only $3.50 because they’re not super great. they’re good, some are great, some aren’t, but at $3.50 you’re not out a lot of money, and you most definitely get AT LEAST $3.50 worth of value from them. Most often you get way more than that. I didn’t say anything about that. I didn’t say other events charge way more. I didn’t point out that video sales help cover hosting costs, and buy coffee. I didn’t point out that he probably pays more for Angry Birds levels, and that one video is less than a grande latte. I certainly DID NOT apologize and thank him for his money.

I apologized, and refunded the money. I have no idea if he thought the other videos were bad or not. Frankly i don’t care. He had a problem with one, and to me making sure he remembers that my event is run buy a stand up guy is more important. Will he attend next year? Probably. Hopefully. Sure $85 and what the hotels want isn’t the same, BUT it’s less about the money and more about that customer service, and frankly not being a money grubbing suckwad. And yeah it’s a little about the money too. I’ve refunded conference passes in the same fashion before.

A recent conference I organized had basically 50% crappiness level. Thru no fault of my own, no balls I dropped. No loose ends I neglected to tie up. The first two days had useless internet, tons of balls dropped, things not set up like I asked sponsor tables not where they should be, my reg table not set up right, etc. etc. Worst of all the A/V was useless pretty much 80% of the conference. The guy was never where he was needed, feedback was everywhere, etc. It was terrible. One general session was effectively ruined, as was the session recording) by feedback that made your head hurt. Things got ok the last two days (AV not withstanding), not stellar, not OMG you’ve raised the bar, just good.

As a businessman this is where i get annoyed. I’m the guy who’s gonna write  a check for 100k and you can’t get my reg table right? or my sponsor tables? Sure if I had the space for free, you were doing me a favor etc, I couldn’t and wouldn’t complain, but I am paying. I’m paying A LOT. and things like power strips aren’t put where I asked?? Really?

Did the hotel offer anything for those fuckups? no. Well to be fair I got lots of ‘sorry’ and ‘our bad’ and ‘we fixed that eventually’ and of course ‘next time you don’t need to use that AV company’. When I complained, nicely because I’m a nice guy, and I try to compose myself in business as partnering with vendors and customers, I got song and dance about discounting the service charge on Food/Beverage would make that team think they sucked. I finally got a tiny (relative to the bill) discount on NEXT YEAR. So it’s back to, “we’re sorry we did a bad job, please pay your bill in full as you leave” never mind that in this case, i’ve yet to get a bill that’s correct. Every bill has had errors in my favor and theirs. You can’t adequately bill someone? Hell I’ve tossed invoices when I messed up and just given the sponsor a free ride to show I wanted their future business. THis hotel is busting my ass about a bill i’ve yet to agree is correct.

This has happened 2x, well kinda 3x. Each one was a hotel that didn’t see me as a valued partner, but as the guy who no matter what happened the next four days, would be writing a check for more than 100k. When you think like that you don’t do your best job because you don’t have to. Every year I bust my ass to make sure my sponsors know I want them to succeed, because at the end of the conference, they will either come back or not, based on how I did. That is 100% NOT an issue for hotels. Because of how I think business should be run, I did exactly what they expected. I wrote checks for bad or non existent service. MY sponsors wouldn’t, not for a second, they’d say thank you, we won’t be back. Sadly some have, and I’ve regretted each time, and tried to make sure I learned from those mistakes. Attendees who were treated by me, like I am hotels, wouldn’t come back, and might ask for a refund. Heck I refund people 3 weeks from the conference. Hotels fuck you 6 months out if you need to cancel. Too bad so sad!

It’s a very one-sided relationship. Sadly the conference industry doesn’t help. Most organizers are marketing departments or internal event organizers, etc. While they have a budget target, etc, at the end of the day they don’t care. They still get paid, they can still eat. So what if there’s a 30% raping on top of $4 cans of soda, and $6 cupcakes. It’s not their money. I know they don’t care, because that’s how business works. If hotels didn’t have people lining up to pay $4/can for soda, they wouldn’t charge that.

So this is also kind of an open letter to my fellow organizers. We can do better. We should do better. I’m going to start doing better. To the hotels, well fuck you guys, you don’t care about me, and I’ve hardened my heart to you, so now we’re enemies and fighting each step of the way. That’s not how business should be, and really not how I want business to be done, but it seems in the short term, there’s no choice.

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Take a minute and click the bar over my top banner or this link. It’s definitely important.

I don’t think anyone (well maybe the 1%) would argue that it’s a pretty fucked up time in America right now. Record unemployment and foreclosures. The Middle class is vanishing faster than Bengal tigers, and the wealthiest 1% is quickly rising to essentially a ruling class. Didn’t we have a revolution about that notion? Before anyone jumps in. I don’t care if the rich are rich, nor do I think they should just give away money to balance the scales. That’s not the same as expecting a bit more equal playing field to compete and earn money.

We’ve got banks making terrible decisions, doing shady ass deals to get richer, and then being bailed out by the government because we let them get so big, failing would further damage our fragile economy.

We’ve got small businesses struggling (mine included) to stay afloat while big businesses get loans and buy outs. You know, I’d love it if the American public owned a portion of my business, can I get a small bail out loan?

And while all this is going down the government is trying to install a kill switch on the internet. You know like what Egypt and the rest of the middle east, and of course China, like to use when their citizens get uppity wanting peace and freedom from oppression.

I’m against anything that puts the internet in the control of anyone, especially a government or corporation. I think it’s a US responsibility that the internet be free, open and as makes sense unrestricted. I remember watching the news feeds, and of course tweets about shit going down in Egypt and elsewhere. People rising up against their corrupt and sure I’ll say it, evil, governments. The first thing almost every government does in that situation is kill the internet. I remember thinking how strong and brave those folks were not having twitter, Facebook, etc to use to rally. Having to rely basically on old school approaches, and risky in person exchanges before rallies to spread the word. I thought how impressive for one thing, and how sad. And mostly how lucky I felt that such bullshit didn’t happen here. Heck we’ve got popular revolts in many major cities right now, enabled, supported, and enboldened by the internet.

How many occupy(city name) websites do you think there’d be if the US government could simply turn off the net. Block sites they don’t like or that disagree with their world view?

It bums me out when people we elected to office do things that are so far from what the general population wants, let alone cares about. I mean really, do our law makers think the guy who’s struggling to make his mortgage cares about whether the internet has a kill switch?

Think he’s concerned right now as he decides which bill to pay and which to put off until the second notice, that the government is enabling big business to come in and shut down sites that they think might be poaching their shit. Sites where someone made a disparaging comment on a blog post, etc.

He doesn’t care, he can’t. Oh wait, i guess that’s probably their plan… silly me.

Go click the link up above, it really is important.

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The rumor mills are going nuts over the iPhone 4s-5-superDuper, so who knows, and I’m not gonna bother speculating there.

But what about Apps for AppleTV? We know it’s running some type of iOS, why not a subset of the full app catalog for media apps? Hulu? CBS? HBO GO, etc. How awesome to integrate an app store model into the AppleTV. Heck, with a magic trackpad paired, even iOS games could be viable.

Or maybe iPod Nano Touch 2nd Gen? I love my iWatch, and I’d love even more for it to do more, though I hope a camera is not one of those things. Cameras are like netflix apps, every device has 2 or 3.

Maybe take a queue from the metawatch movement? If anyone could make it a clean user experience it’s Apple. Why not have my watch show me the SMS that just came in, or my most recent push notifications? I’d love to glance down and see where certain friends are without pulling my phone out of my pocket.

Maybe even an SDK for basic apps? watch faces? etc. That’d be awesome.

This is a bit out there, at least this year. But, SSD only laptops. No optical drive, either 2 drives used separately, boot to the SSD, store data on the HDD, or 2 SSD’s in a RAID array. I’m running the former configuration right now in my Macbook and love it. Booting into Lion…erp Rawrdacted sorry, is cake. Certain features in that OS really really benefit from having an SSD as boot drive, and with the Mac App Store, who needs DVD drives anymore? Even OS X is distributed through it, and new machines can have the OS recovery on a USB drive like the Macbook Air. So why not use that space for something else? Something better.

That’s it, pretty simple, nothing too pie int he sky. Ok maybe the iWatch part, but I can hope, everything is in the realm of the possible, maybe not this year but next or the one after.

What do you think we’ll see at WWDC in a few weeks?

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360|Conferences is a weird startup. Well not really, but in the circles I travel it is. People I know and interact with are starting the next foursquare, the next yelp, etc. I’m running a services business, organizing conferences. Something that very few do outside publishing companies… I am in a venture with two friends, that while not in stealth because that’s lame, there’s just not much to talk about yet except to say go here

I’ve wanted to quit several times. Back when my business partner was Tom, and even more recently when it was just Nicole and I. Whether it was the fickle nature of speakers and attendees or sponsors who I give my all to, to support them, and who in turn also sponsor events that treat them like just one more logo on the site.

I stole this from Jason’s post (which if you haven’t already, go read in it’s entirety!)

This graphic really sums up the experience for me, so far.

It’s a roller coaster and I wouldn’t trade, but like all things theres lots of lows, to slog thru if you want to succeed.

The post is a good read and I’ve had similar experiences where the value of my product (the conference, my email list, the attendees) has been under valued, and bargained for, and where I’ve had to choose the high road or the low. I’ll be honest I’ve chosen both, but am now more comfortable taking the high, and living the the nagging feeling i chose wrong (even when I know I didn’t)

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We’re in our 5th year. They (i hate ‘they’ and if I meet them they’re getting punched in the neck) say most startups don’t make it past the 5th year. This year is truly going to be 360|Conferences’ crucible. We’re doing 3 events (plus a few of our smaller things) and if they don’t make enough money to buy out Tom’s interest and pay me a salary that’s livable… That’s probably the end of things.

This post isn’t doom and gloom tho, quite the opposite. This the year I’m rocking the business. Sponsorship for 360|Flex is the best it’s ever been, even when we were doing two events a year. Attendance while lower than I’d like, is going well and there’s still a few weeks for the fence sitters to realize what they’re missing. 360|iDev is already 1/3 sold out, so that event is likely to be a complete sell-out show!

This short clip is why I’m doing what I’m doing, it meant a ton, more than I can express to have Tom ask Gary for his thoughts, and to capture them on video for me. If you think I don’t play this video every morning, you’d be wrong.

I love what I do for many reasons.

1. I want to support the Flex and iOS/Mac (and maybe Android ;) ) communities. I want to give them a place to share and learn that’s about them, not someone else, not about greed and milking attendees, etc.

2. because I want to have the free time (i know that comes later, LOL) of running my own business, to work where I went when I want so that Nicole and I can enjoy our lives together

3. Because I want to become financially stable in this business to be able to grow, maybe hire people and contribute to the economy, and most definitely start taking vacations with my family again. For the last several years those have been back burnered.

I can’t wait to say hi to Gary when he comes through Denver in April.

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Free Fallers (iTunes Link), is a cute game where you direct parachuting animals in to land on bulldozers and other construction equipment.

The premise is simple. Animals drop in from the top of the screen free falling towards the ground. You guide their fall and then when ready you tap to deploy their parachute. You can still guide them once the chute is deployed as well.

The more construction equipment you crush, the higher your score. That’s it. Easy.

This is one of those games that’s great to have on your phone for when you’re waiting in line at Starbucks, or at the store waiting for the lady with 13 items in the 10 item or less line, who’d paying with a check.

Go check it out. It’s worth the $1.99

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It worked awesome!

There were two things we used, Eventbrite’s iPhone app and the Square reader and iPhone app.

First eventbrite’s app

The Upside

It worked really well. We loaded the Ignite Denver account onto Nicole and Shelly’s phones and as people came for Ignite, we were able to to check them off. It was great not needing printed lists, and sharpies to cross off names, etc.

It was great that one phone could see who the other had checked off.

The downside

I doesn’t show “will call” people. Or rather it shows them but doesn’t indicate that they still need to pay. The printed check in lists, put an orange highlight with a note about needing to pay at the door. The iPone app doesn’t do that so folks who don’t remember or choose not to remember that they need to pay, slide right in. Not a really big deal, since there’s ever only a few of those types of tickets at Ignite Denver, but I can see that being a problem for other events.

Square Reader

When I first got my Square at WWDC, I figured I’d have little to no use for it. Maybe we’d be the only garage sale around that took credit cards, but otherwise I couldn’t see many uses. Until we decided that to continue existing, Ignite Denver had to charge $5.

We used Eventbrite, to sell tickets, but always (unless we sell out) sell tickets at the door. Normally it’s cash (or check) only.

This time we could take credit cards, and it rocked!!  I actually wish we used the iPad app, which supports custom “items” but it was still easy to use the iPhone version.

I will say this, the android version. SUCKS. We tried to use it first and got nothing. No user feedback, etc. switched to the iPhone version and it was cake. “swipe faster, bad read” Etc. it was easy to get it figured out.

We didn’t sell a bunch of at the door tickets, but it was nice to just be able to accept credit cards and be done with it.

The app worked great, as did the service. We might have even convinced the theater to look into using Square vs. their existing, expensive POS system.

Over all I’m very very happy with our use of technology, and look forward to using these tools at our larger events. Especially Eventbrite’s app.

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He’s an awesome developer, great speaker, and his latest game LandFormer (iTunes Link) is an awesome time suck! That’s a good thing :)

Owen’s not new to games, but I think this latest release is his coming out game. This is the game that’s the start of truly awesome things for Owen.

Ok enough gushing!

LandFormer is a straightforward puzzle game, you don’t really need instructions or tutorials, pick it up, try it out and away you go.

The objective is to make the ground perfectly flat; raising and lowering the terrain in patterns to accomplish your goal.

You’ve got 6 patterns and 2 choices of terraforming; Up or down. Each level has a  number of moves it should take to clear the level. Some are pretty straightforward, but the game quickly moves into, “hmm well maybe this, then this… nope, undo!” Which is good. I’m usually pretty quickly turned off by games that start too hard, or don’t progress past easy.

It’s very addictive, sitting there staring at the terrain, thinking through permutations.

Graphics wise the game is stunning, a perfect match to the game play. Ditto on the sound, the effects and background music are incredible and all blend together for a calming, tho sometimes frustrating brain game.

As if all that wasn’t enough, Owen has not just made the game expandable with In App Purchase, but also for free, you can exchange levels. You can email a level, heck you can tweet a level. People can follow your URL and add the level to their game to play. It’s easy to create levels, it’s basically solving a map, backwards :) just start arranging the terrain, when you’re done, save and share.

The IAP is awesome, I’m really glad he went this route. I think IAP is one of the best features for game devs, to make money with their hard work.

Don’t get me wrong, I don’t want useless crapware that I can’t use without purchasing something. Quite the contrary with LandFormer, you can go (I assume) forever without ever buying any of Owen’s premium content, getting levels from friends and the internet, but why? Sure that’s fun and I hope we’ll see more and more tweets with levels in them, but Owen has put together a shit ton of levels for purchase, why not get those and test your abilities. And test them they will!

Oh and the game itself is skinnable, how awesome is that!?

If you haven’t already grabbed LandFormer, go get it! Heck even Apple likes it.

My only complaint (and I know Owen started this before the iPad was announced, at least I think so) is that it’d kick ass on the iPad. Either more complex patterns, or larger maps, etc. I think it’d be awesome. I’d suggest that be his next project, but he owe me bacon farmer!

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