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iApp Review – Popular Mechanics Does it Right

I’m a sucker for giving publishing a chance. I don’t know why, they fail more often than not. Just look at Wired (iTunes Link), and Men’s Health (iTunes Link).

Popular Mechanics (iTunes Link), might be the exception for many reasons.

1. They priced the app right. 1.99. It’s a beta, so I hope they see that the price is a huge deal and keep it at something reasonable, and below the dead tree edition.

2. They don’t go rich media crazy like Wired did. There’s plenty of pages of simple text for reading. Maybe a nice transition of a graphic element sliding in slightly after the page transition finishes, but every page isn’t a multimedia orgy.

3. They started slow. Both Men’s Health and Wired, dove right in with high priced, “billed as complete” as far as I know offerings. It’s nice to see Pop. Mech. admit they’re testing the waters.

How does iThoughtsHD have this and Apple doesn’t?

I caved, and paid $10 for pages. Complete waste of money. I edit a lot of pages files. Sponsor packets,etc. All the time. I’d love to pull one up on my iPad, edit, and without having to think about plugging into iTunes, copying the files out of iTunes back to my iDisk where they live, overwriting the old one.

Pages, and most apps, come kinda close, you can access the file, pull it in locally, make edits, but then you’re stuck, the document is trapped in the iPad and iTunes.

Why not make the iPad apps (at least the Apple ones) more connected to Oh I dunno, say Apple’s own cloud services. iWork.com and mobileMe. Some of us (still) pay for mobileMe hoping it’ll mature and actually be useful. I have no idea what iWork.com is for, but it seems like it’d make perfect sense to tie the iWork iPad apps (maybe the new iLife ones too) to Apple’s own (though dropbox, et. al. would be nice too) services to extend their usefulness.

hulu +, Not the Droids I was looking for

I hope for many, hulu + is a huge WIN. For me, in the short term, it’s not. When I heard the announcement, my first thought was, “ok this is the final nail in Cable’s coffin for our house” Very quickly though the coffin shrugged the nail off. What would make hulu + the killer [...]

If it looks easy, it’s not

It’s weird (both flattering and a little insulting) when people look at what you do, and think, “well if he’s doing it, I can do it” vs. possible partnership, etc. Sure there’s a part of all of us that wants to do things on our own, or own way. But in business especially I think [...]

So the ATT caps don’t affect you huh?

I was watching all the tweets about “looks like I only use 400mb so AT&T’s new caps won’t affect me.” earlier this week, and got to thinking. I’m wondering how much all these folks are considering the future. Not 2044 when we have iPhones in our heads, but a 2 months from now, maybe 3. [...]

Dropbox as Anecdotal evidence of Mobile platform strength?

I was cruising around the dropbox blog and saw that they have a public voting site for feature requests. As I scrolled through the list, I noticed the mobile device requests.

It pretty much supports my assumptions on the mobile platform space right now.

iPhone, iPad, and Android are all already supported, WinMo (unclear, but I assume phone 7, but it was 6 months ago) is the next highest demanded platform, by a large margin. Pre and Crackberry bring up the final two spots.

Sure it’s anecdotal, but I can’t help but wonder if dropbox doesn’t serve as a microcosm of the mobile space? Clearly with their business on the line dropbox is pursuing the most demanded platforms first, sorry Pre folks, I know you love your phones, but you bet a lame horse.

Amazon and Publishing are killing eBooks with 1000 cuts.

My Kindle, which I love and carry with me everywhere I’m likely to be reading, is dying. It’s dying a slow death from a thousand cuts. I used to buy a new eBook from Amazon almost weekly. Sometimes I’d buy 3-4 at a time to have at the ready. Now I look thru the $0.00 section, and the $.99 self publish section (Shout out to Christian Cantrell. Go read his stuff. Yes, that Christian Cantrell from Adobe, LOL)

Looking at these screen shots, what incentive is there for me to buy the eBook version. Bear in mind, I have free shipping with Amazon prime. Though even with shipping, if I wasn’t in a hurry, regular shipping doesn’t cost much.

Open Letter to Apple? Come on

Rather than see Apple go to an exclusive event for executives who don’t want to touch the unwashed masses, I’d love to see Apple support the developer community. Hey Steve, Phil, et. al. Come to the next 360|iDev. Meet the people writing the apps, meet the developers who bought 4 iPads. After all, they (IMHO) more than any one in attendance at Web 2.0 Summit, are the people important to Apple. The Developer community is buying iPads like their going out of style, buying each other’s apps/games, etc. They’re the early adopters, the strongest pro-Apple voices, etc.

I do agree with the letter in so far as the Apple of Today isn’t the Apple I fell in love with. It’s not the Apple of the Powerbook, the Newton, the Performa. Times change, and (as many do) if you argue bank accounts as an indicator, Apple is doing something right. I’m tickled pink (I’d be more tickled if I owned Apple stock) that Apple isn’t $8/share. I remember when it was. As a kid in school, I checked the price daily in the paper before I left the house. I saved and saved and bought a Newton, I bought a powerbook 510 for College (ok well my folks did). But I’d love to see that Apple (tempered by age, fine) come back. The Apple of “Think Different”, the Apple of Ellen Feiss.

Adobe needs to buy Palm.

Picture this.

Adobe buys Palm. Retools WebOS (or goes android, but I think that’s a bad idea) to be more Flash focused. Basically create a “Flash Phone” Build out a marketplace, somewhere between Draconian Apple, and Hippy-free-for-all Google, for Flash devs to build and sell their apps. SELL. Adobe, you build the market, and back out. Don’t start building your own things and giving them away for free. That screws your community over, cut it out!

Flash Devs have been denied a reliable, useful marketplace… well pretty much forever. Companies like Litl are working on devices to show how awesome Flash apps (Channels) can be, and hopefully help developers make money too. Adobe could easily kill some of their soon-to-be-dead-but-no-one-knows-it-yet projects, and focus on a mobile SDK for Devs to build stand alone “apps” that the “Flash Phone” could run.

Apps that exist as good citizens, outside a browser, as a standalone executable/process. They kill when closed, and don’t burn through the CPU. This is totally possible!

I know I’d buy a Flash Phone (assuming it’s the Pre aka nice hardware) in a heartbeat. I’d want to support the community, but I also think it’s a huge untapped market. Look at the flash content out there on the web! So much could easily become apps.

360Flex San Jose – Recap

It’s been a while since our last 360|Flex. Almost a year in fact. Indianapolis in May.

Since getting back from 360|Flex, I’ve been full tilt forward on 360|iDev (rest? Decompress time, weak sauce!!), but wanted to take a few minutes to write down my thoughts on this latest 360|Flex.

For one thing it was a huge success. We made money. Not a metric buttload, and it would have been more if we hadn’t carried a ton of debt with us out of 2009. BUt still, we made money, and that’s a good sign for the event and the company.

We did a few things (as usual) differently.

We had volunteers to help out. We had I think 8 folks, that got a free pass in exchange for helping out. w had them help assemble SWAG bags, work the reg desk (This was THE first 360|Event where the keynote wasn’t delayed, and where I was able to actually hop up on stage, vs have some one go start the keynote.) work our video cameras (more on that), and in general be around to do whatever we needed.
We had Nicole on board officially. As Tom leaves, Nicole joins. It’s pretty cool to be working with my wife to make the events even better!
Video. We’ve wanted to do video since Seattle ’07. In fact we had video in Seattle, but marketed them poorly. We had Video in San Jose ’09, but it was Adobe TV. This time we decided to go lo-fi to start and see how it works. We used 8 SD Flip Cams, and Camtasia Relay. Volunteers swapped cams out for each session, and set up Relay on speaker laptops. Now that hard part. I’ve got 40+ sessions to process into usable video. We’re not sure what to do yet as far as distribution. Attendees will get the video for free, but I’d love to try and sell access to the video (un-DRM’ed of course) files. I think there’s value in the videos, and think it’d be nice if we could support the company between events with video sales.
Panels. Panels are another thing we toyed with for a while, thinking it’d be cool to do, but never really executing. We decided to pull the trigger. 360|Flex had 3 panels, and they all rocked! Panels are here to stay. We also put a panel as the last session on the last day, to bring everyone together at the end of the conference. The panels are a great way to have all attendees in the same place, and get great discussions started! I’m really excited about the Panels, and can’t wait to do more.
Official hotel while using Ebay. Normally when we do the SJ event, we don’t have an official hotel, or if we do it’s just a room block at the Holiday Inn. This time we went downtown San Jose to the Marriott. Who offered a shuttle bus each day. That worked out awesome! Each day the bus brought everyone to Ebay and took them back to the hotel at night. After the evening receptions, folks bussed back to the Marriott, and partied at the bar, out in downtown, etc. it was awesome.
Over all I couldn’t be happier with 360|Flex San Jose. We had an almost sell out crowd, at about 365 registrations, not to mention the “I had to register?” Crowd that we printed badges for on the fly.

Now on to 360|iDev, San Jose! I can’t wait to see my Apple crew! We’ll all be fresh off iPad euphoria, and ready to talk iPad apps!

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