Anyhoo. history aside, I was struck the other day at a MHSMC meeting that social media is the new ‘internet’. Mainly this relates to my love of all things Cluetrain Manifesto. One of the  of the primary things I took away from Cluetrain in my first reading as a lowly Software developer at a mortgage company where marketing outnumbered IT (as well as my many subsequent readings), was that it’s important, and beneficial for enterprises to let their people be people. Lower the walls, don’t raise them. I thought we were making progress here.

It seems that social media is moving away from that if MHSMC is any indicator. The presentation this month was on Corporate use of Social Media.

One of the panelists, I don’t remember whom I’m afraid, made an example of what to her (and many in the audience it appeared) was a social media gaff. A call center employee somewhere in a state most of us don’t care about commented on a blog post. The post was critical of the complany and this person came to the defense saying not much more than ‘we’re working hard for you in Toledo Ohio’ (I don’t recall the city honestly).

I was in the back row cheering on Timmy from call center X in Toledo. I mean how lucky is that company that an employee at that level stood up for his employer with nothing more than “We’re working hard.” To the best of my recall the panelist didn’t say Timmy made promises or claims, or anything that could in any way be said to hurt his employer, just that he and his fellow employees were working hard. How awesome is that, every company should have passionate people speaking plainly without motive, on their behalf.

The panelists went on to relate similar stories, and reinforce that not just anyone could use twitter. That some people weren’t on the company twitter account, and wouldn’t be. That specific people followed specific guidelines in order to be the ‘voice of the company’. That without rules and regulations on what is and isn’t ok, social media was some sort of no man’s land of ROUSs.

I sat in the back row thinking, “wow, it’s like 1998 again”. Companies are back to being afraid of the internet, this time social media, and rather than embrace it, they’re locking it down, restricting who can say what, how.

it was sobering to see that as much as things change, some things stay the same. I wish I had had time to process what I was seeing then, I might have asked if anyone in that room had ever heard of or read the Cluetrain Manifesto. I wish I still had a box of them I’d bring them to the next meeting.

Decade first:

in 2000 I worked for a company that was basically an IT Staffing firm that decided to get into software. I worked internally on a web app that would (in their terms) revolutionize staffing. I bailed, they failed, it was 2000, that happened a lot to a lot of people and companies.

I spent most of the 2000’s as a programmer, first doing ColdFusion, then moving to Flex. It never occurred to me to try out M$ tools, or any other. I liked Macromedia (Now Adobe) offerings and stuck with them.

I was my own boss several times as an Indie contractor, and was a cube monkey several times. Each (except one) was a good experience, a ton of fun, and formed lasting personal and business friendships.

I bought my first house in Perris CA, and my second in Riverside CA. Both were awesome in their own ways, despite being an hour or more from where I worked.

Most importantly, I met my wife Nicole.

We met thru a mutual friend whom I used to work with years past, and she was currently working with (Props to Scott Dunn for the intr0)

We moved to Denver. We were supposed to move a few months after meeting. Before I proposed, even. She had an opportunity to come out to Denver, and I had no major ties to CA. That opportunity dried up, and re-emerged 6 months later, and here we are.

We bought a house in Highlands Ranch, before we realized what Highlands Ranch was. 2 years after that, we moved to downtown Denver.

I started a conference that was supposed to be a one off, just for kicks event. It’s grown to be 3 distinct events, a few one off events around the world here and there, and my full time job (more in 2009)

2009

I’ve gone full time, totally dependent on 360|Conferences for income, lost a business partner, brought Nicole into the business, learned how to use Quickbooks, stopped writing code, just to name the big ones.

Going full time with the conference business wasn’t part of the plan, not in 2009 anyway. I was at EffectiveUI as the Community Evangelist, sadly a position, not enough of the company was on board with. When i left, I decided, well if the conferences are going to support me ever, they might as well start now. Since taking the job at EUI, i had stopped writing code, well I wrote a little, building small apps for internal/sales use, but by and large, i had stopped being a full time developer.

So I jumped. Eyes wide open.

All in all it’s been what I expected, stressful, awesome, a struggle, the best decision (Next to marrying Nicole) I’ve ever made.

Tom leaving was a shock in many ways, though I suspected we wouldn’t stay partners thru 2010, I just wasn’t sure how it would come down.

Our approaches to business are too different. When we’re “on”, we’re “ON” a totally creative innovative powerhouse. When we’re “off”, we’re “OFF” sadly we were off more than on.

After dealing with the shock and other feelings associated with going from partnership to “just me” basically, i had to learn to use quickbooks. That ain’t fun. I’m fairly comfortable with book keeping but quickbooks is a kludge IMHO. But oh well it’s what we’ve got. I’ve paid a book keeper to clean the books up, then I’ll take 100% ownership of that.

What am I looking at for 2010?

360|iDev will over take 360|Flex as my biggest event. Short of Adobe being more supportive of it’s third party developer eco system that is. If they figure out how to make third party developers thrive on their platforms, 360|Flex will grow. 360|Flex will and does rock, but there’s a distinct lack of love for third party tools built on and around Flex. That will be HUGE.

Apple may not give them love, but they at least don’t hinder their third parties.

360|Mobile, which was the ill-fated InsideMobile will grow and become it’s own thing. I’ll keep it small, but the non apple mobile space is hot, and quite frankly exciting, I can’t wait to see what’s going on there.

360|Whisperings will reach critical mass. Of the small amount of content on the site right now, it all sells monthly. A few purchased only, but something. The day I write checks to the authors, will be a huge day for me!

I’ll have a reliable, livable income coming from conferences/events. The business will reach an as yet unattained level of stability.

I’ll spend more time with Nicole, we’ll do more fun things, travel more, and enjoy life and each other’s company even more than we already do.

I really want to see The Flex Show grow. jeff and I love doing the show, and I want to see more the Flex Community get involved.

i’d like to do some more Denver community stuff. Ignite Denver is going strong, and I hope 2010 sees it grow and become a staple of the community. I really want to see something eventwise around literacy. A Festival of Books, something.

Why? Beats me. I didn’t undergo any additional screening. The ticket agent simply followed the normal steps, then said something about entering my name or checking me off.

I’d love to hear the reason this (especially instituted around holiday travel time) new directive was created and what safety and security issue it attempts to solve.

Here’s how it impacted my travel.

I had to fly United, whom I hate, because no other airline from DIA had direct flights to New Orleans. Should I ever have to fly to New Orleans again, I’ll suffer a stop over in New York or Africa if need be.

United in their ongoing attempts at seeing how hard they can screw their customers, charges for every single piece of luggage. No first bag free. Every bag, $20 or $15 if you check in online.

Well I couldn’t check in online.

So I wait in the check in line and get to the counter. I ask if I can at least get the $15 bag fee, since after all I  didn’t want to be speaking to the ticket agent, I didn’t want to wait in the line with the other schmoe’s who either got “picked” or were too lame to print their passes at home.

“Sorry, it’s $20 at the counter. I can’t help you. It’s the TSA’s rule, not ours, so you’re SOL” (She didn’t say SOL, but she also didn’t seem remotely inclined to help. She did say ’sorry’)

So basically the TSA is Colluding with United to rip customers off of $5 a bag, and cause problems with people’s travel plans.

She hands me my boarding pass, my receipt for my $20 luggage, and my luggage tag sticker, all loose. No nice little sleave. Really?

No only am I paying $5 extra for my luggage, I’m having to wait in line for no clear reason, but I don’t even get the $.15 sleeve that makes my life easier having all my papers in one place not loose slipping out of my hand… come to think of it, I don’t even know what happened to my luggage tag, glad they didn’t lose my bags.

I’m seriously thinking, that AMTRAK is looking better and better. I can work from the train with my MIFI, so I wouldn’t lose productive time, I can make calls, etc. And the TSA wouldn’t be ruining the experience every chance they get.

I’m all for safety, but 1. I don’t feel safer now than I did before 9/11, and sadly in reality air terrorism wasn’t rampant before 9/11, so I find it hard to believe, they (the TSA) are thwarting attempts left and right, daily at every airport, on every flight.

Like most things the government starts to get involved in, air travel is getting worse and worse

It turns out that eBook creation on a Mac is something of a… well it doesn’t seem to happen much, so the tools either aren’t there, or suck.

When we started down the road to becoming eBook publishers, I had no idea the levels of hell it was to create the myriad formats that most common eBook readers, read.

We started with the Kindle, because well it’s the easiest. You see Amazon’s DTP portal let’s you upload your work, and bam, they handle converting it. You technically can start with a PDF or word doc, but those come out looking, well, Jenky is a good word. However the portal creates HTML that you can then download and tweak. Once I got the hang of that, I simply re-create the content in clean, spartan HTML. Then I zip it up, and bam, it’s a Kindle friendly (propreitary) eBook, ready for sale on their site.

Since so few people own Kindle’s and only the US can even buy them, we wanted to make sure to not neglect the other formats, namely mobi (which the Kindle’s format is a derivitive of) and ePub.

I looked high and low for tools, checked the forums, etc. I finally found the common tool is Mobipocket creator. It’s Windows only. Blech. I’ve got a VM now, who’s only purpose is to run MobiPocket Creator.

There’s also Calibre, which is nice, not overly stable, but nice. It can take a .prc (the basic output of MobiPocket Creator, and the same as mobi) and turn it into an ePub doc. I think Calibre has a ton of potential. The UI is less than stellar, and the crashiness, well that sucks, but the converting formats, that’s huge!!

So at the end, we’ve got the three primary formats, PDF is also an option too, when we create them.

Sidenote: There’s also Sigil, which is super new and pre-Alpha. It’s an actual editor that then saves out ePub. While it’s nice, it’s a bit feature starved at the moment to be truly useful to me.

From a conference attendee perspective, it’s too big, and seems to be all about Apple making us feel like we don’t matter. I’ll break my thoughts down below.

Keynote line: Tom and I got up early and waited in it. We’d never done it before so wanted to see what it was all about. We didn’t get up crazy early, but still waited outside for I think 2 hours, we were numbers 404 and 405 or something. About an hour before the keynote the line moves inside, where they’ve put out coffee and donuts and stuff. Then the line essentially breaks down into mayhem to get up the 4 escalators then mad rush into the keynote room. Why we waited in line to be ran past I don’t know. Why we waited in line when Apple could have let us get in and get seated earlier, I don’t know. Other than it’s a nice way for Apple to show everyone who’s in control.

Sessions: with 5200 people in attendance and only like 12 or so sessions at a time, do the math, each session was a mini keynote. Complete with having to wait in line to get into the room. Why wait in line? No discernible reason, other than (to me) to further make sure everyone knew it was Apple’s show we waited in line at their leisure.

Each session had at least 400-500 people, some filled to capacity, around 1500. How do you present a topic to 1500 people? just like a keynote, you talk at the crowd. Each session ended with “go see these sessions to get more info” pitches then a little Q&A where you have to go stand at a mic, ask your question, take the answer and sit down.

Content: I’ll admit, a great deal of the content was over my head. I’m still very much a novice iPhone app dev. Be that as it may, it was still very dry and very not deep. A lot of the time, sessions were slides of code, with explanations (i can read the docs myself). Every once in a while a session would get into some live coding,but that wasn’t the norm.

Oh and since each session was a mini keynote, they dimmed the lights, and kept it warm, it was WAY too easy to fall asleep, especially in the more “sales pitch” type sessions.

After Hours: WWDC is like… well I don’t know, I’ve never partied like that before that I recall. THough I barelly recall the partying I did at WWDC, so…

There’s at least 6 or more parties every night. Most are “invite only” or “RSVP and hope you get a ticket” deals, which sucks, and further promotes the crazy superstar nonsense that exists. Sadly most party venues are dive bars around downtown SF, so they’re crowded, noisy, did I mention crowded and noisy? The House of Sheilds is a popular place to end up. Bring a catheter and strap a bag to your calf. The bathroom (used as loosely as possible) is like stepping into the 9th level of hell, which if you’re curious is the sewer for the other 8 levels.

WWDC’s official party is a concert in the Yerba Buena park. We got there just as Cake started their encore (The Distance, w00t!) and as soon as the band finished, the tables were cleared off, the booze stations closed up, and the stage crew went to work. This was all before the folks up front had stopped jumping up and down. Very weird.

As much as I liked the parties, they were completely useless for meeting people. You ended up in a group that migrated place to place and sometimes members would come and go, but meeting new people was tough. If you were in one of the parties the music and voices were so loud, you couldn’t hardly talk.

I much prefer the 1 party to rule them all approach that Tom and I do. Sure the people who need their own party to feel special, are denied that, but hey, they can still throw a party elsewhere. Cynergy did it in Seattle. But at least you can meet people, talk, and not be running from place to place trying to catch up to the “in crowd”

Overall: WWDC is just like MAX. It’s the place to go to be seen, it’s the place where you’re assured to be in the presence of people like Wil Shipley and Brent Simmons (though, Brent will be at 360|iDev) and the rest of the luminary Mac/iPhone guys. Oh and of course Gruber, who probly will never be at one of our events.

It’s not the place to get a ton of new knowledge. It’s not the place to try and meet new people, forge new relationships, etc.

It is the place to get new NDA goodies you can’t talk to anyone about, and of course be in the room, when a new laptop is announced.

It’s definitely the place for Apple to assert their dominance over us all, and make sure we know our place in the order of things,which is pretty low.

My only gripe is that it’s easy for people with funds, to talk about doing things for reasons other than money, unfortunately, “changing the world” isn’t a check the mortgage company can cash, so it’s not so cut ant dry. So point 1 only does so much for me, although I do agree with Kathy, that if you focus too much on the competition, and not enough on your customers, you’ve already lost.

Point 2 however I really agree with and it really speaks to what Tom and I trying to do. One of our chief philosopthies is that we don’t pay speakers, we try to raise them up from the community. We certainly don’t take credit for their successes but we’re very proud that a great many of our attendees, have become our speakers. I see that as creating more value than we take away.

It doesn’t always work, some times a speaker from the community doesn’t receive the feedback we’d hope, but we still think it’s better for the community to have a larger pool of people willing to speak and share, than a smaller one that charges for their time, rather than give freely.

I think 360Conferences, has several goals, many of them larger than us, and that makes it something that drives me to be successful at it.

2008 was the first full year of 360|Conferences, and saw us visit; Atlanta, Milan Italy, and return to San Jose CA, where it all started for 360|Flex. It also saw us start to make some money, enough that we paid ourselves a little money, not a salary, but we’re able to show a bit of income for our efforts, which in a start up never hurts! Lastly, 2008 saw us announce our first non Flex event, 360|iDev, the first and largest iPhone developer conference.

I moved from being a Flex  developer consultant, working for some really great companies like Universal Mind, and Esria, to being the Community Evangelist/Solution Engineer for EffectiveUI. I love writing code, and still do, albeit not daily, and I’m trying to learn to write some iPhoneSDK code as well, but there’s something about helping EUI get more out of social media and community. I’ve learned a lot in a short period, and can’t wait to see how ‘09 treats me.

2008 was also the year we lost Terrance :( He was 10, I’ve lost a few animals over the course of my life; Chip, Mandy, Hamster Little Tike, Turtle Duke, Rat Eon. The dogs were family pets, and the others I was pretty young, I guess it never sunk in back then.  Terrance hit really hard, I had had him and his brother Philip since they were about 8 weeks old. Losing him so suddenly really hurt.

2008 was our first year in our new house in downtown Denver, w00t! We left Highlands Ranch in December ‘07 leaving behind moms in SUVs with nothing to do all day, starbucks on every corner, and more kids than I’ve ever seen in my life! We love it in Denver, if you can’t tell! We’ve enjoyed meeting our neighbors, and exploring our new neighborhood.

I also joined Jeff as co-host of The Flex Show, in 2008, and we just recorded my 1 year anniversary episode. I can’t believe it’s been a year! It’s been awesome, and I can’t wait to spend another year, helping Jeff to deliver the best source of news and interviews in the Flex Community!

Thanks to 360|Conferences, 2008 is also my first year in any type of frequent flier program. I’m finally Ascent level on Frontier Airlines. Granted they’ve been sucking more and more as an airline, and may not exist for all of ‘09, but hey, for the time being, I get on the plane first, and get my bags faster, can’t beat that.

2008 also (in December, but still) saw Tom and I launch OurStartupStory, where we’ll be talking about our views and experiences with 360|Conferences. We’ve got some great guys writing with us, so it should be a wealth of view points, definitely something to keep an eye on. (as if I need a new blog to write for, but oh well!)

Here’s to 2008, and an awesome 2009! Can’t wait to see what the new year has in store for all of us!

I’m working on a tool to view (hopefully) live survey data for when we have booths at conferences. We’ve come up with a simply iPhone survey, and want to be able to see the data in, more or less, real time.

I’ve been working on it, largely at the office, checking the code into SVN when I’m going to work from home. At some point in the last few days, I ended up with Flex Builder 3.0.2. Probably my best friend Adobe Updater.

The other night, I wrapped up at the office, checked in all my code, went home, fired up Flex Builder. When I went to test the app, ADL fired up, then immediately vanished. weird. Tried a few more times, still no joy. Restarted Flex builder, restarted my Macbook, nothing. Checked to make sure my Flex Builder was up to date, it was.

After finally giving up, I check back at work, app runs. Then I check to see if that Flex Builder was up to date. It wasn’t, 3.0.1, so I updated. Ran the app. ADL vanishedright after launching.

I decided to run the app in debug, see if that revealed anything. It did sorta. The message was just about useless, something to the effect of “The app crapped out before the debugger could connect”

I say just about useless, since it was enough to lead me to Cameron’s blog, where he mentioned an error he had gotten. It wasn’t the same error, but since I had just moved from 3.0.1 to 3.0.2 and AIR 1.5 had recently been released, I figured I’d check it out. Sure enough in my app descriptor it was set to 1.1 for AIR.

Now I certainly don’t need Adobe to hold my hand, but really, maybe just a few more descriptive error messages, shoot I’d take a message that gave me a few possible causes that I could run down on my own.

Why make things harder than necessary? What a frustrating waste of a night, just because Flex Builder and ADL couldn’t suggest I check my app descriptor.

the blackberry definitely one ups the iPhone in this category.

While I’m not 100% happy with my current solution (Thanks commenter Toby), it’s the best solution I’ve come up with so far. My environment is convoluted for sure, but can’t be unique.

Toby pointed me to nuevaSync, which let’s you sync a gCal account through an exchange gateway, which you can then sync to the iPhone. Unfortunately the iPhone can only handle one exchange sync, no idea why.

So I’ve got 2 way Sync from gCal to the iPhone through nuevaSync. Then since I like using iCal when on my mac, or not connected, i use Google’s new calDav support to have 2 way communication between iCal and gCal.

ok mostly there. gCal is my hub, and iCal and the iPhone can talk to it, and get updates back and forth.

Unfortunately since I’m using my single exchange connection for nuevaSync, I had to disconnect from my EUI account. Solution, just as convoluted.

I connected my iPhone directly to the mail server via IMAP, and have entourage (blech) syncing to iCal in an Entourage, which then, mostly, sometimes, will make it up to the cloud that is MobileMe.

I can only imagine what kind of trouble I’d have if I was trying to sync contacts across all these services.

So there we have it. A mostly good solution, to a really stupid problem to have. Thanks Apple, this kind of stuff reinforces why RIM is the business choice still.

As a product of public education, I’m 100% opposed to private schools and vouchers. I’m more opposed to our current school system, which I think needs to be completely scrapped. Not just a little, but scrapped and started over, get rid of the teachers, the principles, the assistant principles, and even some of the guidence counselors (though that’s just cuz I think they’re lame).

One of my biggest beef’s with my pals the democrats, their allegiance to teacher’s unions. They’re as bad the auto makers unions, and unfortunately for us, they’re mess ups, are children, not just crappy cars.

Teaching is one of those jobs, where all you have to do is make it 10 years, or 15 years, and you’re set. You can suck as much as you like after you’re earned tenure. Man I wish I had that deal, so my job well enough to not get fired for a while, then coast until retirement. SURE not every teacher is that way, a great many are heroes in the truest sense, and have my undying respect, but easily as many, are terrible. I’m not being over dramatic, I’ve suffered through them, their not really caring about the students, or the curriculum, simply fullfilling the lesson plan requirements, whether we learned something or not.

What should we do? Make teachers live in the same world we do. If I start sucking at my job, EUI will fire me. If I’ve worked there for 10 years, they’ll still let me go if I start to do a poor job. Why should a teacher be any different? Why should we give them that break that gives them the freedom to stink it up?

My idea? It’s easy, make teaching pay what it’s worth in the market like any other job, and make it no more guaranteed than any other. Teachers should be paid what they’re worth, and fired when they stink, it’s really that simple. We shouldn’t promote poor teachers to principle, and poor principles to super-intendant. Sure every industry has it’s share of “promoted to highest level of incompetence” but teaching seems to have institutionalized the concept, and codified it into their very fiber.

This quote is awesome,

She says things most superintendents would not. “The thing that kills me about education is that it’s so touchy-feely,” she tells me one afternoon in her office. Then she raises her chin and does what I come to recognize as her standard imitation of people she doesn’t respect. Sometimes she uses this voice to imitate teachers; other times, politicians or parents. Never students. “People say, ‘Well, you know, test scores don’t take into account creativity and the love of learning,’” she says with a drippy, grating voice, lowering her eyelids halfway. Then she snaps back to herself. “I’m like, ‘You know what? I don’t give a crap.’ Don’t get me wrong. Creativity is good and whatever. But if the children don’t know how to read, I don’t care how creative you are. You’re not doing your job.”

Damn straight!

The data back up Rhee’s obsession with teaching. If two average 8-year-olds are assigned to different teachers, one who is strong and one who is weak, the children’s lives can diverge in just a few years, according to research pioneered by Eric Hanushek at Stanford. The child with the effective teacher, the kind who ranks among the top 15% of all teachers, will be scoring well above grade level on standardized tests by the time she is 11. The other child will be a year and a half below grade level–and by then it will take a teacher who works with the child after school and on weekends to undo the compounded damage. In other words, the child will probably never catch up.

I can’t agree more. I came from what I consider a pretty bad district, my high school opened with not enough teachers, and an empty library. I sat on the floor for more than a month in my 70ish kid english class. Several of my classes the first year, we had to share text books. The Gym, never had showers, etc. etc. I had a history teacher, and while I thought he was nice and a cool guy, he never spoke to the class. He assigned chapters, and tests. I went to that class about once every two weeks and passed with an A, and don’t recall a damn thing! I was in an AP class that so horribly prepared me for the AP exam, that I failed miserably. What Senior AP Lit class spends the class reading a loud? Mine did.

Teachers are brave souls, and I think we treat them mostly like dirt, but I think too many of them are doing our (actually ‘your’ since Nicole and I aren’t breeders) a terrible disservice, and we as a society have empowered them to do so. We bitch and moan about the state of education, yet parents don’t get involved, we throw money at “no student left behind” which really means, “pass the dummies so they’re some one elses problem”, rather than holding students AND teachers accountable. Every job has metrics, every single one. Yet somehow teachers don’t? Test scores aren’t good metrics, blah blah blah. There MUST be a metric, and we owe it to students, and teachers a like to find it, and make it standard, and hold all parties to it. That’s it, it’s not rocket surgery, it’s not impossible.