Category Archives: Kindle

The problem with eBook pricing

I saw this NYT blog post and retweeted it (props to @datingdad) with “Good for amazon”

My friend Dave (@courier_new) asked some questions clarifying my position, so I thought I’d write my thoughts up (not new here, check the eBooks category) in a bit more than 140 chars.

Publishers are fighting companies like Amazon on eBook pricing. Many have won with agency pricing. Agency pricing lets the publisher set the price and more often than not you see this.

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The Kindle Fire is a great second tablet

My friend Jeffry sent me a Kindle Fire last week. He’s awesome! You should check out his Flex components if you’re a flex/AIR developer looking for some awesome turn key components. Ok that said, he sent me a kindle Fire.

I’ve been a Kindle owner since the K2 came out, and I paid almost $400 for it. I dropped it one morning and busted the screen, and bought a K3 for 1/3 the price of my K2, and I love it. It’s light, easy to use and great at the one thing it does, display words on a readable screen. Continue reading

So an Amazon Tablet huh

Thought I’d take a minute to weigh in on the whole Amazon Kindle tablet thing now the buzz and punditry has kinda died down.

I’m interested, but still skeptical. I DO however LOVE my kindle 3 lest someone immediately jump to “Hater”

The touch model is uninteresting, I don’t see value in an e-ink touch screen. Even with improved refresh rate and such, I just don’t see a long term usability there. Add on the whole, “touch in the middle for menu, touch on the sides to change pages” thing, i just don’t see the use. in the long run. Typing might not suck completely but I’m guessing it’s not awesome.

The one with the D-pad but no keyboard. Ok but i think it’ll be only slightly useful. If nothing else entering wifi credentials is gonna suck, and I assume it still has note making capability, which will get old fast hunting and pecking across an on-screen keyboard. I do like the look of it, very clean. While I love my keyboard when I need it, it’s a definite space waste 90% of the time I’m using my Kindle. That 10% however is huge. I don’t surf the web or tweet (who are these people that bitch about the browser ON THEIR E-READER. YOu guys are doing it wrong) but I make lots of notes. Sometimes I share those notes out, most of the time I don’t. But I take lots of notes when I’m reading non-fiction. Since getting my K3 and seeing the shared highlights of others, it’s clear I’m not the only one. Tapping out a lengthy note to myself or observation on an on-screen keyboard that refreshes like e-ink… no thanks.

I hate typing my passwords on my AppleTV using the stupid remote, and dread when I need to do it on the PS3, all for the same reason. hunting and pecking via a direction pad is a terrible way to use a keyboard. So yeah the keyboard less one and the touch one likely will be huge to readers of fiction or those who see no value in adding any type of annotation. That’s not a criticism just an observation of usage.

Now the Nook color… oops the Kindle Fire I mean.

I don’t read on backlit things. I read way too much, and just can’t do it. I might read a page on my Xoom (kindle app) from time to time, but when it’s sit down and enjoy a book time, it’s not on a reflective backlit screen.

I love the size. The only thing RIM did right in the playbook in my opinion was the size. The OS was nice and had they executed in a way that in any way resembled a real world view of the market I have little doubt the playbook coulda been a real player. But that’s a different post. The size was great. It fit in my shorts pocket. My coat pocket, and the small outside pocket of my laptop bag(s). No I probably wouldn’t use it as an every day tablet for catching up on news feeds, or things like that. but for quickly reviewing email or twitter, for a quick (who am I kidding right) game of Angry Birds and such it’s perfect. The playbook had an incredible screen, I hope the Fire does too.

Watching things. My other big use case for any tablet is watching stuff. I’ll be leaving for Adobe MAX tomorrow and my Xoom is loaded with a movie or two and some episodes of TV I haven’t watched yet. Prior to the iPad and Xoom I watched stuff on my iPhone. The larger tablets are great, but my eyesight is fine, so a smaller screen is also cool. And the Playbook size screen i found to be just right. Not so heavy I get bored/tired of holding it up, and not so small I’m squinting to see the show. So I think the size of the Fire is a good choice and keeps it on my “I’m watching you” list. Had it been 10″ I probably wouldn’t care since I have the xoom. It does just fine.

Content is king. This applies over and over and you see things fail for this simple reason (cough RIM, HP, most android devices). Amazon unlike HP and android and RIM has content. It’s got amazon prime and cloud drive music. Remember why we all love our iDevices? The content and the ease of managing that content, and the ease of using that content. Amazon has a shot here. I thought HP did too, but frankly HP is clearly run by people who don’t get that it’s 2011 not 1992.

As Amazon adds more content to Prime, it gets more and more interesting to me. Since Netflix as a company is beginning to annoy me, I might just redirect my $ and attention to Amazon if they can get a bit more content. I know they compete but it’d be awesome if Amazon Prime VOD was added to AppleTV, that’d be a Netflix killer for me at least.

What wasn’t talked about and what I’ve said over and over in regards to Android vs. Apple user experience is the content management. Android is catching up a little with Google Music, etc but has a LONG way to go, and if your media isn’t in their cloud, it’s a PITA to get it on your Android device. Lock in… gotta love it. But if Amazon makes managing my on device content easy and seamless (even if it means a simple upload from iTunes to Amazon to download to device) way to manage the stuff on my tablet, well they may be the alternative to Apple that Android promised to be. Of course the Kindle aspect of the device much like the Nook aspect of the Nook Color, not at all interesting, but the device itself… hmm

Of course nothing at all was shown in relation to that type of thing which doesn’t fill me with warm fuzzies, BUT the Fire doesn’t even ship for 2 more months so…

So my haven’t-even-seen-or-touched-it-yet opinion. I’m cautiously optimistic. I didn’t pre-order anything and I’ll wait for some hands on reviews before I make an moves.

Did you pre-order? What’d you get?

What I think @jwikert misses about Ads in eBooks

I agree that there’s no real reason to not have ads in eBooks. If I can continue to pay what I pay for an ad free version, or pay 1/2 the price for an ad supported book, fine, why not. Some people (like Joe it seems) are totally cool with that. So long as the consumer get’s to vote with their wallet, I’m cool.

Here’s what I think Joe misses from the consumer perspective. I have 2 points

Yes the idea of special discounts is enticing, but we all know that won’t be what we get all the time. Sure to start there will be lots of $10 gets you $20 amazon gift cards, etc. But what about when it’s simply $5 off pampers, or “Check out this new thing, special low price” or worse “Your ad here, advertise to thousands”.

That’s point 1. The ads won’t always be awesome special deals that you’d get no matter what. They’ll become ads. i know this because if nothing else, the wording says so. “…Sponsored screensavers…” that says nothing about special deals, or discounts, or coupon codes. Sure they’ll be there, some will be good (Joe’s fooling himself if he thinks these awesome deals will ONLY be on this platform, the great deals will be available elsewhere), most I’d argue will be “New Ford F150 go buy one!” No discount, nothing, just an ad. Mostly an ad for things we don’t want or care about. Their ads, how many  commercials do you watch these days?

 

Point 2 is. In exchange for being marketed to every time I put my kindle to sleep (so it’s really every time I pick it up and put it down) I save $25 dollars on a kindle? My attention is worth far more than that. For such a trivial amount of money I’m selling my attention, and short of buying a new kindle, there’s no way I can change my mind. Let’s face it, if you’re buying a kindle, $25 is nothing. If you’re so cheap $25 is a make or break the deal point, you won’t be buying a kindle in the first place. Why not sell the ad supported kindle for $50, that’s enticing. That’s a low barrier. Kindle buyers aren’t looking to save small bits of money. Publishers have ensured we’re usually paying more for eBook, than for dead tree now.

 

I won’t go into ad fulfillment, but how many times can you see an ad for the new F150 before you hate Ford?

By the way, Joe and I have met, he’s an awesome guy, and we mostly agree on ebook stuff, lest someone think this is a snarky attack. It’s not.