Category Archives: Kindle

Read Books, it’s Good For You!

I’ve known this anecdotally for a long time. I think it extends beyond bloggers needing to read, and read fiction. It applies to every single person, everywhere.

The points outlined in the article all speak for themselves, so i don’t need to re-hash those.

Reading is good for you. Reading anything is better than nothing, but like all things, there needs to be a balance.

Reading only business books, is no better than reading only comic books. I haven’t read as many business books of late, but still keep 1 or 2 around at any given time, just to keep my brain working on business, I went through a phase where I read mostly business books, and fiction was the minority. Right now it’s the opposite, but that changes as availability of good fiction changes.

Read too many or only business books, and I think you lose an edge. Creativity. Business books, like business school (which I’m against) tell you how things have been done, what’s worked for someone else, how you should do X and Y and how you shouldn’t. Fiction opens your mind to possibilities. Sure i can’t sick a dragon on my competitors, but reading fiction at least keeps my mind able to consider other options.

Creativity is as valuable as knowing how Lou Gerstner brought IBM back, and unless your next job is running IBM, I’d argue that creativity, and a mind open to new thoughts is better than knowing how Lou did what he did.

This relates to the “I don’t have time to read” crowd. You’re fooling yourself, I’m sure you think it makes you look cool, and important that your every waking hour is consumed with something, but really you look like a Douche, and at least to me, and probably most ‘readers’ look like an imbecile. There’s time in the day for everything, and reading is one of those things you should make time for, maybe not daily, but heck, reading a page a week is still better than not reading a page a week…

 

Go grab a book, and be a better person, in business and in life.

Dear Google and Motorola, you’re doing it wrong

My friend Justin tweeted this and it really called out something I had noticed the first time I saw the Moto Xoom commercial. Motorola (and by extension Google) are doing advertising WRONG.

Below are the commercials for the Xoom, and the iPad. Notice anything? Motorola spends their time with spaceships, and flashy weirdness, some dude looking around the cockpit of a space pod, talking about technology specs (as a geek this appeals to me, but I’m the minority. I don’t need an ad to decide to buy something) and showing perhaps, 10 seconds of actual device screen, and most of that is a game. I get that the commercial is aimed at showing the game playability of the Xoom. Great, that commercial should be 3-4 down the line. Establish the device as usable first, then highlight game play (if you have to)

Now look at the iPad commercial.

Notice anything? It spends the entire time with nothing but the device. The hands belong to someone, but we don’t need to see him, nor do we need to see him approach the chair, look bewildered about the iPad just sitting on the chair unattended and then sit down, look around some more, be amazed at the quality of the chair’s leather, appreciate the stitching, etc, etc. We see hands using the iPad to do a number of things. Not one thing, many. Sure IMO they’re mostly stupid things I almost never do on my iPad, but the point is, they show how to use the iPad.

Motorola, fire your ad firm. Hire someone who’s at least used an iPad, and hopefully someone who’s used a Xoom. I know there isn’t a lot of apps made just for the xoom, that’s fine, the iPad commercial focuses on all built in apps. Sure later ones have focused on third party apps, but launch commercials are just the apps Apple shipped it with. Surely there’re enough built in honeycomb apps to make a 30 second commercial. Heck look at Apple. Photo viewer, video player, maps, calendar, etc. Nothing crazy, nothing flashy or “OMG THAT APP IS ON A TABLET!!!!” just everyday use apps.

 

I almost wonder if Motorola hired the same firm HP did with the pre commercials? I’m sure some ad wonk Don Draper wannabe will explain the ad is less about the device and more about the futuristic feel of it, or some ad wonk bullshit. That’s not what sells things in 2011. Maybe it did in the 70s and 80s when consumers (no offense mom and dad) were a bit more stupid and easily confused, but that’s not how it works now. LEARN OR DIE.

 

In Which i disagree with @elleinthecity, Borders closing, not the end of reading.

I love books, just ask anyone who knows me. I read a lot. I still have a wall of paper books I re-read from time to time, and I have my Kindle (and of course the various iOS Kindle apps!). Books are as a big a part of my life as anything else is. I thank my mom for bribing me to read and do book reports in exchange for new GI Joes.

It makes me truly sad that we’re losing Borders, that Powell’s had to lay-off some of it’s employees, but the reality is, it’s 2011. Books in their old form are making less and less sense. Publishers of course refuse to see this truth. Neither can places like Borders who chose to ignore eBooks.

Reading isn’t dying, books are. Paper books to be specific. Don’t get me wrong, that makes me sad too, i love the feel of a book in my hands. But time’s they are a changin’ and the smart money isn’t on fighting the future, it’s about embracing it.

Remember The Warehouse? Tower Records? They’re gone, music isn’t. Remember Hollywood Video? Blockbuster? They’re gone, movies aren’t.

It’s the same thing, every single time. Over and over again, we see posts like (not surprisingly written by someone in Publishing) this bemoaning the march of time, the march of technology as the greatest sin ever to be committed against society.

Publishing needs to see the writing (pun intended) on the wall, and adapt. Fighting this forward movement, is like fighting the tide. Just ask the CEO’s of Blockbuster, Hollywood Video, Tower Records, et. al. Don’t fight your customers, don’t make adapting to the future something your customers have to make a “us or them” choice.

Yes a street without bookstores is a sad street. Let’s not be melodramatic either. Book stores like Borders will go away, used book stores, classic bookstores, will thrive, as they always have. Publishers, should be embracing technology, making people WANT to buy eBooks.

Amazon and Publishing are killing eBooks with 1000 cuts.

My Kindle, which I love and carry with me everywhere I’m likely to be reading, is dying. It’s dying a slow death from a thousand cuts. I used to buy a new eBook from Amazon almost weekly. Sometimes I’d buy 3-4 at a time to have at the ready. Now I look thru the $0.00 section, and the $.99 self publish section (Shout out to Christian Cantrell. Go read his stuff. Yes, that Christian Cantrell from Adobe, LOL. He writes awesome Sci Fi Short stories)

Looking at these screen shots, what incentive is there for me to buy the eBook version. Bear in mind, I have free shipping with Amazon prime. Though even with shipping, if I wasn’t in a hurry, regular shipping doesn’t cost much, and is often free if I’m in no hurry.

So really where’s the benefit of buying an eBook? Less than $3 dollars savings? Really? Over a paperback in two cases?! The middle book isn’t released yet, should we guess how it’s paperback price will look compared to the Kindle price?

This is such a huge fail, and it’s Amazon, and the Publishing Industries’ to share. They’ve both taken what was IMO a promising start to revolutionizing publishing, and forced it back into 1980.

I know Amazon lost (way to stick to your guns and fight for your customers) and caved to the publishers, but now rather than use their new found power (i’m talking about the publishing companies) to find a reasonable balance in price and deliverable, they’ve run the price right back up to where it makes no sense at all for the consumer.

It feels like they’re trying to kill ebooks, by making them not worth the price. Way to be green publishers.

Green? Yeah green. By making eBooks so unattractively priced, the Publishing industry in encouraging our continued attack on the environment. Maybe they hope earth will choke on green house gasses before they have to come to terms with technology and the changing landscape of publishing? If we’re all too busy gasping for air, we won’t notice that books are to blame. (Yes that’s over the top, but illustrated my point)

On top of this completely retarded pricing, that more or less incentivizes me to purchase a dead tree copy of all three books, each eBook is DRM’ed. Each of these are listed with Text-Speach disabled. So not only am I paying an outrageous price for my eBook, but the publishers are telling me to fuck off, I get no actual features that make an eBook great. And of course, I can’t use the eVersion outside the kindle.

So I pay pretty much the same price for paper or eBook. Yet with paper I can sell the book to a used book store, loan it to n number of friends, give it away, keep it for the next 30 years, etc. Where as with the Kindle version (this is aimed at you completely Amazon) I can’t loan it out, I can’t sell it, I can’t gift it, I can’t have my Kindle read it to me while I fold clothes, and should the Kindle platform die, I can’t even re-read it. Where’s the incentive in buying the eBook version?

Amazon, you came so close to crushing it. Really, you were right there. the Nook, sucks, IMO. Most of the other craptastic devices being crapped out every other day, by mostly no name vendors stand no chance at ever being anything more than Marginal. You were the market leader. Now… my Kindle is full of things I’ve downloaded off the web. Not pirated content, tho that’s an option, but content i can get from free from sites like instapaper, the Calibre desktop app, etc.

Sorry Amazon, I’m not giving you or these lame ass publishers money. It only encourages this terrible anti-consumer behavior. One of both of you will learn, and it appears it’s gonna have to be the hard way, for you and consumers. Way to go.

Authors; Tery Brooks, John Scalzi, George RR Martin, Jessica Livingston, John Birmingham, et. al. Stand up, you’re impacted just as much as consumers. It’s not 1980 any more, times change, help your publishers figure that out. If I could pay you all directly, for an open, DRM-free eBook file, I’d do it in a heartbeat!