Tag Archives: Adobe MAX

My First Barcamp

So I’ve been making noise on the 360|Stack twitter account and wanted to mention here too. Since Adobe canceled MAX this year I’m trying a barcamp called 360|MIN. We normally do an unconference inside Adobe MAX called 360|MAX, this is a play on that concept.

Unlike 360|MAX which can’t be a true unconference/barcamp, 360|MIN can be just that. Folks will gather pitch topics they want to present and the audience will vote. Those in attendance will create the conference they want.

To make sure we’ve got the tone and vibe right I’ve got a few folks lined up as basically anchor speakers. Check out the details and the line up here. If you’re in the web stack space, this is how you should spend your October! Oh yeah and it’s in Las Vegas!

Adobe needs to buy Palm.

And here’s why.

To screw Apple. It’s clear that no matter how much, begging, suing (this is a bad idea anyways), cajoling, “I’m with Adobe”ing, etc, takes place, Apple has given the one finger salute to Adobe. That’s that. It’s their phone, there’s lots of other handsets for Adobe to play with.

Frankly, as much as I’d love to have Flash on my iPad (not my iPhone though) it’s Apple’s call. I don’t agree, but since they don’t call me to ask my opinion, I assume they don’t care.

Palm is for sale. The Pre is a nice phone, it’s actually frakkin sexy, I dig it. WebOS, isn’t that bad either. If Palm had 1. not gone with Verizon, and 2. listenned to their developer community, and 3. not been retards about brand/marketing/and reach, the Pre would be a huge hit. Instead, Palm is for sale.

Picture this.

Adobe buys Palm. Retools WebOS (or goes android, but I think that’s a bad idea) to be more Flash focused. Basically create a “Flash Phone” Build out a marketplace, somewhere between Draconian Apple, and Hippy-free-for-all Google, for Flash devs to build and sell their apps. SELL. Adobe, you build the market, and back out. Don’t start building your own things and giving them away for free. That screws your community over, cut it out!

Flash Devs have been denied a reliable, useful marketplace… well pretty much forever. Companies like Litl are working on devices to show how awesome Flash apps (Channels) can be, and hopefully help developers make money too. Adobe could easily kill some of their soon-to-be-dead-but-no-one-knows-it-yet projects, and focus on a mobile SDK for Devs to build stand alone “apps” that the “Flash Phone” could run.

Apps that exist as good citizens, outside a browser, as a standalone executable/process. They kill when closed, and don’t burn through the CPU. This is totally possible!

I know I’d buy a Flash Phone (assuming it’s the Pre aka nice hardware) in a heartbeat. I’d want to support the community, but I also think it’s a huge untapped market. Look at the flash content out there on the web! So much could easily become apps.

Flash Devs need to stop giving everything away in the hope of attracting consulting business! Build things people will pay for, and sell them! You guys are your own worst enemy! You’re not helping the community!

So Adobe, if you’re reading this, I know hardware isn’t your thing, but hey, consumer electronics wasn’t Apple’s when they launched the iPod (hardware still was, I know, it’s an imperfect comparison), and they’ve pretty much crushed that market now. You need to give up on the iPhone, yeah I know it’s the pits, but rather than waste time suing, being snarky on stage at MAX, and building hacky work arounds in Flash Pro, move on. You’re bigger than this “Let me in! Let me in!” nonsense. I want Adobe to shine, and rock the house! I want Adobe to do what it does best! Innovate! Build tools that let developers do mind blowing things! Now… Provide hardware for those mind blowing things to live on!

Ok that’s it! What do you think?

Events, fun and why i do them

360|iDev Denver wrapped a few weeks ago, so did Adobe MAX the week after! It’s been a crazy two weeks! But fun!


This was our second iPhone developer conference and it was a HUGE hit! We saw a 30% increase in attendance, which was awesome! 6 months, 30%, that’s just great! Denver didn’t let us down at all! this city is a treasure trove of iPhone developers. I’m seriously thinking 360|iDev might have a perm home here.

We had a great time! Got lots of incredible feedback, met tons of interesting people. One of the most awesome blog posts (Of the many, many) written about the event, was from David Whatley, who volunteered to speak at the conference at the last minute, completely on his own dime. We also wrangled him into hosting a panel, which was mind blowing!

To be blunt, the conference was not dominated by stuffed suits, not dominated by nonsense, not dominated by people hawking stuff… there wasn’t even a single prima donna in sight!  People were there to learn from each other, help each other, and band together to achieve their ambitions.  The sense of community, which I feel the whole game industry lost so long ago, was a constant at this conference.  It was, I realized by the second day, home.

He captures, why I do events. David wasn’t the only person to say something along those lines.

I’m really excited to already be working on the next 360|iDev, in San Jose! Not to mention the next 360|Flex! I can’t wait to see all my new friends, as well as the new people who have heard about the conference and will attend next time.


Adobe MAX is the annual “geek out” for those of us doing anything with Adobe technologies. It’s a huge event, costs a metric buttload, and is usually pretty over the top. It’s also hugely fun, and a great way to see folks who don’t come out for other events typically. It’s also nice to attend an event that I’m not organizing, or at least not organizing much of.

360|Conferences does an unconference at MAX, to bring some community to the event. It’s always a good time, we get some great speakers to give us some time and share what they know. It was really cool this time that we had some more interesting topics; Arduino/Flex interaction, How a rock band uses Flex/AIR and even iPhone in their performances, etc.

It was a good time.

Next time, we’ll limit talks to 30 minutes. It’s about double the sessions, but I think 30 minutes is a good time slot, we can get more great topics going.

The funnest part of my job (If I can call it that) is doing different types of events. They’re not just always the same event over and over. Even 360|Flex and 360|iDev, while super similar, and based on the same ideals, are vastly different. Then throw in Ignite, 360|FlexPress, and hopefully a Festival of Books, and it’s just a great time bringing people together!

How to ruin a brand and influence people

Name means a lot, especially when it’s been around a while. Changing a name can be a big deal.

Look at Fedex and their purchase of Kinkos. Which they’re apparently planning to rename to Fedex Office. This bloomberg article talks about the change, I haven’t seen the change yet, hopefully Fedex realized the gigantic mistake it would be to kill the enormously recognizable Kinkos name. I think they’d fair better ditching the Fedex Name. If they’re looking to capture mindshare in the kinko’s crowd.

On a smaller scale but equally disastrous, Adobe is extending their brand confusion to their community. A little history: Adobe created Flex Camps a while back, as one day events for Flex developers to come together to learn and network. Topics ranged from beginner to advanced, and were generally well received. There have been Flex Camps all over the world.

At MAX adobe decided that the community was confused about Flash, Flex, the platform and everything.

I think the confusion is Adobe’s. No one I’ve met is confused about what Flex is or what Flash is.

It’s unclear where Adobe is going, but the first victim of this internal name changing, confusion, mayhem is the Flex Camps, now called Flash Camps, lame. No matter what Adobe thinks or wants. Flash is not Flex is not Flash.

Flash is the swf movie. Flash is the IDE Flash devs and designers use.

Lee has a post rationalizing why we’re all Flash Developers, but taking his arguments to their more natural conclusion, aren’t we all web developers? I mean our code is run on the web (except AIR, but hey), so why not be web developers? Of course that doesn’t work Adobe wise, since “web” isn’t an Adobe product.

Flex has a name though. So does Flash. Why waste all that Brand? Flash is known for things, things that make sense to Flash, and fit well. Flex has a similar following and brand recognition, and most Flex developers, don’t want to be Flash developers, any more than a Flash Developer would want to be called a Flex developer.

I dunno, just my .02, what do you think? How far will it go? Flash Builder? Tour De Flash? Flash Platform Data Services?

MAX 2008 Day 2!

Day to of MAX, is well, kinda like Empire Strikes Back, without the Luke screaming like a girl part. I’d say the General Session today however was very Revenge of the Jedi (yeah I’m old skool, look it up).

General Session

Adobe’s guys advertised day 2 as a must attend general session, which frankly, it usually ain’t. Not the case this time ’round. They really brought their A game, showing off the (finally) cool designer developer work flow that CS4 brings to the table. I was impressed, and had less of a vaporware feeling.

They also gave us a bunch of eye candy to drool over in our sleep for the next year; Alchemy, Bolt, Flash Catalyst, etc.. Very cool stuff!

I was especially keen to see Adobe finally giving the CF crowd an IDE. CFEclipse is great and all but, not fully tied in. Seeing what Bolt is capable of, WOW.

Alchemy, mmmm I dunno. Am I the only one who thinks that “Alchemy” is the old days term for the science of turning lead into gold? I mean really, is that the mental image we really want for a product? We’ll see. I’m not a gamer, and not a C head, so it didn’t do much for me.

Ryan will be able to try is ‘flexmagically’ contest again, I think it might be a bit more successful.

[flash http://www.youtube.com/watch?v=WscTEdqi65A w=425 h=344]

For the first time I was actually pretty jazzed about searchable SWF, that’s pretty cool, and might finally solve the niggling problem of SEO and Flash RIAs.

The last few minutes of the general session, were given to Ted Patrick to pimp the new groups.adobe.com, I’m not sold yet on the idea, since the previous incarnations weren’t that great, and I’m not sure how this effort will go, but we’ll see :)

The Day

When Tom and I do an event, day 3 tends to be box lunch, and only so so, since so many people fly home at various times through the day, usually starting just before lunch. The box lunch affords people to grab a meal and go. It’s weird that the Tuesday lunch, was box lunch. That certainly doesn’t bode well for the Wednesday lunch. Fingers crossed.

360|MAX had a great day! The crowds were way better, as word spread. Jun‘s prank app is absoultely, positively hilarious.

MAX ’08 Day 1 Recap

Looooooooong day.

I’m about to pass out, but wanted to get my thoughts on MAX ’08 day one down on paper.

For Tom and I, MAX San Francisco, started on Sunday. We ran some errands, put stickers on our fliers for 360|Flex Indy, and then headed over to Moscone for some socializing. We hit up the community leader mixer thing, which was awesome. Congrats to the team that organized it.

Monday morning we hit up MAX bright and early, setting up our 360|MAX Unconference area, which is a cool area.

[flash http://www.youtube.com/watch?v=tnIGmMRQskM w=425 h=344]

Enter the Keynote. So, oddly enough the keynote didn’t start until 9:30 am, yet the doors opened at 7am. I found it a bit weird since breakfast was just sandwiches.

The keynote was good, I gotta admit, The pre show dude was AWESOME! (video above). Shantanu and Kevin are both great presenters I have to say. Kevin more so, he’s very casual, and seems to be pretty unflappable, even when things don’t go the right way.

The information in general was pretty much what you’d expect, “State of Flash” type stuff, blah blah. One cool thing was some future tech they demo’ed as strictly early labs internal, but really sweet! Screens that know what’s going on around them, even where they’re pointed. I’d post a video, but then it occured to me, it might not be fully “open to the public” I can’t imagine why, but ya never know. It was cool though!

OK, the rest of the day.

Tom and I were pretty much tethered to our unconference area, which went really well. Slow start, but I think we’ll start seeing more people as the word gets out more.

Our sessions were all kick ass, especially Mate and Degrafa, which really pulled folks in. Tuesday has a bunch more killer sessions!

The bummer is not being able to wander around as much as I’d like. MAX for me is walking around the halls, finding people to chat with. This time around, I gotta chat with those who come to us.

The general session for TUesday is supposed to be Gumbo, Thermo, and future goodness. We’ll see. I’ve got my Thermo and gumbo installed to play with.

360|Flex Indianapolis MAX discount!

Also for MAX attendees, make sure to swing by and see Tom or I. We’ve got 100 tickets to 360|Flex Indy, for only $100 each. That’s $150 or so off our lowest possible price. Available only during MAX, so there’s only two days left to get this price!