Tag Archives: Android

Can i get streaming media? Pretty please?

Turns out, with the Motorola Xoom, the answer is no.

Hulu. No.

Lots of devices including the Nexus one. Really? the Nexus One has the hardware but the xoom doesn’t?

Ok not lots. Far from lots. Hundreds of handsets and tablets on the market now, and 6 can run hulu. I retract “lots”

I like my Xoom  a lot, i’ve invested good sizes bits of my $ to buying apps to make the device my go to tablet. I like the size, I like the form factor, I like the OS. But traveling with the Xoom (as I did to WWDC this year) is kind of the pits, unless I make sure to pre-load the device with downloaded content.

Netflix. No.

My understanding is that it’s largely to do with the encryption/DRM capabilities of the device. OK that makes sense.

 

What doesn’t make sense to me, as a prosumer techy with a $600 device on my desk… How did Motorola not build the Xoom with these two apps in mind?

 

Better yet, how was Moto (for that matter, Google too) NOT working with both companies from the get go, to ensure that the Flagship tablet of the Android Army, the first device to ship with Honeycomb, wasn’t at the top of the compatible devices list?

 

It was one thing when neither service had an app for android, it made using the Xoom, not a “This or that” decision with my iPad. But now, now two of the main use cases for my iPad (other than games and Omnifocus) are available for android… just not my android.

Gruber sums it up pretty well in “Fragmentation, I don’t see any fragmentation

It’s funny, there’s plenty I don’t  like about the way apple does things, but for the most part they don’t seem as determined as Google and Motorola do, to drive me away from their platform. :(

Dear Google and Motorola, you’re doing it wrong

My friend Justin tweeted this and it really called out something I had noticed the first time I saw the Moto Xoom commercial. Motorola (and by extension Google) are doing advertising WRONG.

Below are the commercials for the Xoom, and the iPad. Notice anything? Motorola spends their time with spaceships, and flashy weirdness, some dude looking around the cockpit of a space pod, talking about technology specs (as a geek this appeals to me, but I’m the minority. I don’t need an ad to decide to buy something) and showing perhaps, 10 seconds of actual device screen, and most of that is a game. I get that the commercial is aimed at showing the game playability of the Xoom. Great, that commercial should be 3-4 down the line. Establish the device as usable first, then highlight game play (if you have to)

Now look at the iPad commercial.

Notice anything? It spends the entire time with nothing but the device. The hands belong to someone, but we don’t need to see him, nor do we need to see him approach the chair, look bewildered about the iPad just sitting on the chair unattended and then sit down, look around some more, be amazed at the quality of the chair’s leather, appreciate the stitching, etc, etc. We see hands using the iPad to do a number of things. Not one thing, many. Sure IMO they’re mostly stupid things I almost never do on my iPad, but the point is, they show how to use the iPad.

Motorola, fire your ad firm. Hire someone who’s at least used an iPad, and hopefully someone who’s used a Xoom. I know there isn’t a lot of apps made just for the xoom, that’s fine, the iPad commercial focuses on all built in apps. Sure later ones have focused on third party apps, but launch commercials are just the apps Apple shipped it with. Surely there’re enough built in honeycomb apps to make a 30 second commercial. Heck look at Apple. Photo viewer, video player, maps, calendar, etc. Nothing crazy, nothing flashy or “OMG THAT APP IS ON A TABLET!!!!” just everyday use apps.

 

I almost wonder if Motorola hired the same firm HP did with the pre commercials? I’m sure some ad wonk Don Draper wannabe will explain the ad is less about the device and more about the futuristic feel of it, or some ad wonk bullshit. That’s not what sells things in 2011. Maybe it did in the 70s and 80s when consumers (no offense mom and dad) were a bit more stupid and easily confused, but that’s not how it works now. LEARN OR DIE.