My friend Dave (@courier_new) asked some questions clarifying my position, so I thought I’d write my thoughts up (not new here, check the eBooks category) in a bit more than 140 chars.

Publishers are fighting companies like Amazon on eBook pricing. Many have won with agency pricing. Agency pricing lets the publisher set the price and more often than not you see this.

The publisher has set the digital price to be the same as the Mass Market Paperback.

Here’s why that sucks and is the wrong path. BTW Dave’s argument which was “aren’t you paying for the content, not the medium?” is very valid, and I’ll explain below why it’s flawed (at least right now).

I very much would pay the same price for dead tree or digital if the same rights existed on both. But that’s not the case because while the publishers want to rape us on eBook prices, they don’t trust us to actually own the content.

if I bought the paperback, I could sell it. I could lend it out as many times as I wanted. I could trade it for another book at a used book store. I could do whatever the hell I wanted with it, since I paid for it.

If i bought the ebook, I could do none of those things. Well I might be able to lend it to someone… once, for 14 days, if the publisher decided to allow that feature (most don’t). Hell I can’t even have my kindle read my book to me, because publishers think it takes away audio book sales.  So by purchasing an ebook, well purchase is wrong, I’m actually renting since I don’t own the content, I’m paying the same price, but getting far less.

Some examples that help clarify my thoughts. Would you lease a car for the same monthly payment as owning it? Would you rent a house, for the same monthly payment as owning it? Would you rent a movie for the same price as owning it? Most likely the answers to those are all ‘no’

So yeah if I could do the same thing with a digital book as I could with a paper one, paying the same price would make complete sense. I’ve already written about why I don’t think eBooks should cost as much since there’s far less involved in their creation, but that aside, I agree with Dave, it’s the content I want to pay for, but it’s the rights around that content that (at least right now) are out of whack with the prices.

I replied that i was mainly reading series and Trade Paper Backs because those are what are easiest to get, because I torrent them. Yup I said it. I torrent comic books. I’d pay for them, I absolutely would. But neither Marvel or DC can wrap their collective brains around digital comics. Sure they have the PC?Mac desktop reader, and an annual subscription to that isn’t really too expensive. All you can read for $50 or so. (Tom tried to get it for me as a gift one year) Problem is it’s desktop only. No tablet reading. When i’m in the mood to sit and read a comic, it’s not when I’m at my desk, and it’s not when I’m at my machine. When I’m on my laptop I’m reading email, checking twitter, etc.

I’ve tried the various the comic apps that each company has released, they’re ok, but a digital comic, much like an eBook shouldn’t be the same price as it’s paper version. Unless of course I can do what I want with the file afterward. If I’m leasing a file, I want to pay a lease price. Marvel, and DC, just look at car companies. Lease payments aren’t the same as car payments.

So the my point is simple and I come across it in events and coworking too. If someone wants to give you money, figure out how to take it. Don’t tell them they’re wrong, and need to give you money only in the way you expect it. Only in the way you took money 20 years ago. If you can offer what they want, and make money in the doing, take their money. It’s Win win. They get what they want, they get to pay for it (which almost all of us want to do as consumers) and you make money, and your product is seen.

HBO, CBS, Marvel, DC, etc. All companies who feel you should be the consumer they want, not the consumer they have. Wake up CEOs and Boards. It’s 2012 and you’re still operating like it’s the mid 90′s

Oh and how this all ties back to my business. I get emails all the time from people who don’t want to pay the regular price of the conferences for whatever reason. Rather than send them away, I figure out how we can both win. I want their money, I want them at the conference, and they want to be there. There’s a win in there if you look for it.

My .02 as a business owner and a consumer

Who’s going to step up and be Apple? Heck, where are our Hewlett and Packard? Our Michael Dell?  Bill Gates?

I work in a space with a fair amount of startups, and being so close to Boulder I hear about a lot more of them, and of course I’m in the Silicon Valley for events a fair bit too, and of course I follow my friend Eric Norlin. So I’m not uninformed when it comes to startups.

I know there’s awesome startups out there doing cool things (like Bloom). I work in the same building as one. But in looking at them and at most other startups, I wonder, who’s solving tomorrow’s problems? Who’s working on making the next big thing? NOT the next thing for AOL or Google to acquire. It seems that most startups are starting to be bought by someone, existing more than 5 years isn’t in the plans. That certainly is the exit that makes the most financial sense for their backers, and the founders even. I wonder sometimes if our VC and Angel worlds are so wrapped up in ‘quick bucks’ and early exits, that they’re encouraging young founders to not focus on building companies that can or will be around 20 or 30 years. Let alone build companies that are focused on tomorrow’s problems. Sure messy contacts, old school comic readers, and lack of robot balls are problems worth solving, that’s not my point. My point is there should be a balance, and I don’t see it.

Looking at Techstars and Ycombinator I see awesome companies making cool things like gMail plugins and robot balls with LEDs in them, and new takes on training sites, sites about treating musicians like stock, and such. But I wonder will any of them exist in 5-10 years? I suspect not. They’ll either have folded up and moved on, or been absorbed into some other larger thing. And that’s ok in it’s own right, but where does that leave us? The Country of Dell and HP and Apple and Microsoft? I feel like it leaves us with a sad lack of innovative long term tech companies. VCs are bitching about immigration policy not letting tech founders into the country in high enough numbers. I’d argue the gov’t should be looking at these VCs and asking where the companies that will lead innovation are and why they aren’t helping build them? I’d be thrilled to let the next Bill Gates in on a Startup Visa, but not if he plans to simply build something he can sell to Microsoft for a quick buck.

I know in startup circles and no doubt in VC circles getting acquired is a win. In my book it isn’t. I remember sitting around beers with some friends talking about a company in Boulder that was bought before it even left private beta. To me that was a fail. Sure they made out like bandits, everyone got paid. But they were barely a business, they had maybe a few customers, maybe a few hundred, but they were beta testers not paying customers. I suspect that’s why I’m drawn towards brick and mortar style businesses. Conferences, coworking, etc. Because those businesses are immune or less politely often excluded from the hub bub of tech investing. Therefore for the most part they require bootstrapping which it seems so many startups can’t or won’t do. I’ve seen ideas live and die based on acceptance to Techstars. While I have no doubt Brad Feld and co. know a winner or at least a good horse when they see it, I’m sure they’d agree they can’t see all the winners (or losers) all the time.

That kinda brings this all back around for me. I’ve never asked for money or (at least yet) taken out a bank loan for 360|Conferences or Uncubed. I live and die by what I can do on my own (or with partners as the case may be). In both cases i think to myself often, are these businesses that will be around in 10 years? Can they be a legacy, can I actually do something good with them? I think both can. I don’t know if either will, but I think both can, and I’m happy to try and find out. I think both started for the right reasons. Trying to change systems that exist, for the better of the communities they exist in,  which to me is the right reason to start a business. Will I get rich? be acquired by someone? Probably not on both counts, but that’s ok because that wasn’t and isn’t my motivator. I like money don’t get me wrong :) I want to live a comfortable life, but that’s the extent of it. I don’t need to make something someone else wants to buy so I can pay back investors and retire at 35.

I wonder if startup founders go to bed at night thinking about the future. Not the future where they get bought, where tech crunch writes them up and they secure yet another round of funding. A future where they employ thousands. A future where they and their product/service are shaping lives. A future where they make a difference for more than a year. Sure payroll next month is important, press is important I’m not discounting that, but if they’re not thinking about 10 years from now, I’d say they’re doing it at least a little wrong.

I got back from my trip to LA and found out. I didn’t know Jim all that much, he ran the motorcycle museum below us, mostly opened on the weekends. He’d come up and chat once in a while, lend us a tool during the construction before we opened. He was a good guy, who loved motorcycles.

His kids came by shortly after his passing and held a wake in the museum, and since then it’s been closed up.

Last night I left the office and was taking the trash out and walk passed the dark windows of the museum. Now the lights would never be on at night anyway, but walking past I knew that they’d never be on again, at least not for Jims’ museum.

Death is a funny thing. I’ve been fairly blessed  in that my family hasn’t suffered many deaths. At least deaths of people I knew or had met. Great grand parents passed when I was a child. That’s changing of course as grand parents are getting older, but they’re still kicking.

But now other people in my life are passing, and it really does (as Steve said at Stanford) make you think and evaluate.

This is kind of a navel gazing post, but i just wanted to share that it’s weird as life goes on, that deaths start to occur and you really do start thinking about life, goals, that kind of shit.

I almost wrote this up and deleted it, but meh, I figured I’d post it just to put it out there, so that next year I can come look at it.

I’m interested, but still skeptical. I DO however LOVE my kindle 3 lest someone immediately jump to “Hater”

The touch model is uninteresting, I don’t see value in an e-ink touch screen. Even with improved refresh rate and such, I just don’t see a long term usability there. Add on the whole, “touch in the middle for menu, touch on the sides to change pages” thing, i just don’t see the use. in the long run. Typing might not suck completely but I’m guessing it’s not awesome.

The one with the D-pad but no keyboard. Ok but i think it’ll be only slightly useful. If nothing else entering wifi credentials is gonna suck, and I assume it still has note making capability, which will get old fast hunting and pecking across an on-screen keyboard. I do like the look of it, very clean. While I love my keyboard when I need it, it’s a definite space waste 90% of the time I’m using my Kindle. That 10% however is huge. I don’t surf the web or tweet (who are these people that bitch about the browser ON THEIR E-READER. YOu guys are doing it wrong) but I make lots of notes. Sometimes I share those notes out, most of the time I don’t. But I take lots of notes when I’m reading non-fiction. Since getting my K3 and seeing the shared highlights of others, it’s clear I’m not the only one. Tapping out a lengthy note to myself or observation on an on-screen keyboard that refreshes like e-ink… no thanks.

I hate typing my passwords on my AppleTV using the stupid remote, and dread when I need to do it on the PS3, all for the same reason. hunting and pecking via a direction pad is a terrible way to use a keyboard. So yeah the keyboard less one and the touch one likely will be huge to readers of fiction or those who see no value in adding any type of annotation. That’s not a criticism just an observation of usage.

Now the Nook color… oops the Kindle Fire I mean.

I don’t read on backlit things. I read way too much, and just can’t do it. I might read a page on my Xoom (kindle app) from time to time, but when it’s sit down and enjoy a book time, it’s not on a reflective backlit screen.

I love the size. The only thing RIM did right in the playbook in my opinion was the size. The OS was nice and had they executed in a way that in any way resembled a real world view of the market I have little doubt the playbook coulda been a real player. But that’s a different post. The size was great. It fit in my shorts pocket. My coat pocket, and the small outside pocket of my laptop bag(s). No I probably wouldn’t use it as an every day tablet for catching up on news feeds, or things like that. but for quickly reviewing email or twitter, for a quick (who am I kidding right) game of Angry Birds and such it’s perfect. The playbook had an incredible screen, I hope the Fire does too.

Watching things. My other big use case for any tablet is watching stuff. I’ll be leaving for Adobe MAX tomorrow and my Xoom is loaded with a movie or two and some episodes of TV I haven’t watched yet. Prior to the iPad and Xoom I watched stuff on my iPhone. The larger tablets are great, but my eyesight is fine, so a smaller screen is also cool. And the Playbook size screen i found to be just right. Not so heavy I get bored/tired of holding it up, and not so small I’m squinting to see the show. So I think the size of the Fire is a good choice and keeps it on my “I’m watching you” list. Had it been 10″ I probably wouldn’t care since I have the xoom. It does just fine.

Content is king. This applies over and over and you see things fail for this simple reason (cough RIM, HP, most android devices). Amazon unlike HP and android and RIM has content. It’s got amazon prime and cloud drive music. Remember why we all love our iDevices? The content and the ease of managing that content, and the ease of using that content. Amazon has a shot here. I thought HP did too, but frankly HP is clearly run by people who don’t get that it’s 2011 not 1992.

As Amazon adds more content to Prime, it gets more and more interesting to me. Since Netflix as a company is beginning to annoy me, I might just redirect my $ and attention to Amazon if they can get a bit more content. I know they compete but it’d be awesome if Amazon Prime VOD was added to AppleTV, that’d be a Netflix killer for me at least.

What wasn’t talked about and what I’ve said over and over in regards to Android vs. Apple user experience is the content management. Android is catching up a little with Google Music, etc but has a LONG way to go, and if your media isn’t in their cloud, it’s a PITA to get it on your Android device. Lock in… gotta love it. But if Amazon makes managing my on device content easy and seamless (even if it means a simple upload from iTunes to Amazon to download to device) way to manage the stuff on my tablet, well they may be the alternative to Apple that Android promised to be. Of course the Kindle aspect of the device much like the Nook aspect of the Nook Color, not at all interesting, but the device itself… hmm

Of course nothing at all was shown in relation to that type of thing which doesn’t fill me with warm fuzzies, BUT the Fire doesn’t even ship for 2 more months so…

So my haven’t-even-seen-or-touched-it-yet opinion. I’m cautiously optimistic. I didn’t pre-order anything and I’ll wait for some hands on reviews before I make an moves.

Did you pre-order? What’d you get?

The points outlined in the article all speak for themselves, so i don’t need to re-hash those.

Reading is good for you. Reading anything is better than nothing, but like all things, there needs to be a balance.

Reading only business books, is no better than reading only comic books. I haven’t read as many business books of late, but still keep 1 or 2 around at any given time, just to keep my brain working on business, I went through a phase where I read mostly business books, and fiction was the minority. Right now it’s the opposite, but that changes as availability of good fiction changes.

Read too many or only business books, and I think you lose an edge. Creativity. Business books, like business school (which I’m against) tell you how things have been done, what’s worked for someone else, how you should do X and Y and how you shouldn’t. Fiction opens your mind to possibilities. Sure i can’t sick a dragon on my competitors, but reading fiction at least keeps my mind able to consider other options.

Creativity is as valuable as knowing how Lou Gerstner brought IBM back, and unless your next job is running IBM, I’d argue that creativity, and a mind open to new thoughts is better than knowing how Lou did what he did.

This relates to the “I don’t have time to read” crowd. You’re fooling yourself, I’m sure you think it makes you look cool, and important that your every waking hour is consumed with something, but really you look like a Douche, and at least to me, and probably most ‘readers’ look like an imbecile. There’s time in the day for everything, and reading is one of those things you should make time for, maybe not daily, but heck, reading a page a week is still better than not reading a page a week…

Go grab a book, and be a better person, in business and in life.

We’re in our 5th year. They (i hate ‘they’ and if I meet them they’re getting punched in the neck) say most startups don’t make it past the 5th year. This year is truly going to be 360|Conferences’ crucible. We’re doing 3 events (plus a few of our smaller things) and if they don’t make enough money to buy out Tom’s interest and pay me a salary that’s livable… That’s probably the end of things.

This post isn’t doom and gloom tho, quite the opposite. This the year I’m rocking the business. Sponsorship for 360|Flex is the best it’s ever been, even when we were doing two events a year. Attendance while lower than I’d like, is going well and there’s still a few weeks for the fence sitters to realize what they’re missing. 360|iDev is already 1/3 sold out, so that event is likely to be a complete sell-out show!

This short clip is why I’m doing what I’m doing, it meant a ton, more than I can express to have Tom ask Gary for his thoughts, and to capture them on video for me. If you think I don’t play this video every morning, you’d be wrong.

I love what I do for many reasons.

1. I want to support the Flex and iOS/Mac (and maybe Android ;) ) communities. I want to give them a place to share and learn that’s about them, not someone else, not about greed and milking attendees, etc.

2. because I want to have the free time (i know that comes later, LOL) of running my own business, to work where I went when I want so that Nicole and I can enjoy our lives together

3. Because I want to become financially stable in this business to be able to grow, maybe hire people and contribute to the economy, and most definitely start taking vacations with my family again. For the last several years those have been back burnered.

I can’t wait to say hi to Gary when he comes through Denver in April.

It makes me truly sad that we’re losing Borders, that Powell’s had to lay-off some of it’s employees, but the reality is, it’s 2011. Books in their old form are making less and less sense. Publishers of course refuse to see this truth. Neither can places like Borders who chose to ignore eBooks.

Reading isn’t dying, books are. Paper books to be specific. Don’t get me wrong, that makes me sad too, i love the feel of a book in my hands. But time’s they are a changin’ and the smart money isn’t on fighting the future, it’s about embracing it.

Remember The Warehouse? Tower Records? They’re gone, music isn’t. Remember Hollywood Video? Blockbuster? They’re gone, movies aren’t.

It’s the same thing, every single time. Over and over again, we see posts like (not surprisingly written by someone in Publishing) this bemoaning the march of time, the march of technology as the greatest sin ever to be committed against society.

Publishing needs to see the writing (pun intended) on the wall, and adapt. Fighting this forward movement, is like fighting the tide. Just ask the CEO’s of Blockbuster, Hollywood Video, Tower Records, et. al. Don’t fight your customers, don’t make adapting to the future something your customers have to make a “us or them” choice.

Yes a street without bookstores is a sad street. Let’s not be melodramatic either. Book stores like Borders will go away, used book stores, classic bookstores, will thrive, as they always have. Publishers, should be embracing technology, making people WANT to buy eBooks.

Popular Mechanics (iTunes Link), might be the exception for many reasons.

1. They priced the app right. 1.99. It’s a beta, so I hope they see that the price is a huge deal and keep it at something reasonable, and below the dead tree edition.

2. They don’t go rich media crazy like Wired did. There’s plenty of pages of simple text for reading. Maybe a nice transition of a graphic element sliding in slightly after the page transition finishes, but every page isn’t a multimedia orgy.

3. They started slow. Both Men’s Health and Wired, dove right in with high priced, “billed as complete” as far as I know offerings. It’s nice to see Pop. Mech. admit they’re testing the waters.

4. They valued consumer feedback. The app asks you (sadly it doesn’t seem to know that I’ve already done the survey, which is a might annoying) to fill out a survey about your experience with the app. The content, the ads, etc. Neither Wired nor MH, seem to care. In fact I had trouble with the MH app (It ate my $5 issue) and it took me hours to find an email to ask for help, and the email bounced. The support site, is only for subscribers. FAIL on so many levels, the app is deleted from my iPad.

5. don’t waste space. Honestly I’m not sure how big the PM app is, but I don’t think it was as big as Wired. I don’t want my magazines to take up so much space I’m debating what to sync and not sync, video or magazine. etc. Bloat is overrated.

I’m really digging the Pop. Mech. issue so far. As always great content, but also a pleasing experience. I’m not taping, swiping, and pinching every element to see if there’s something hidden like in other magazine apps. I’m very hopeful that they learn the right lessons from this beta, and create a digital magazine worth subscribing too.

For me that would be.

1. Not $5 an issue. between $2 and $3 i think is the sweet spot. I don’t want to pay as much or more than the dead tree edition costs.
2. Subscription price that makes sense. Not more than the dead tree, and not (digital) cover price X 12
3. Leave the multi media orgy for others. Every issue should be just interactive enough to make sure I don’t think they simply uploaded a PDF of the print issue. I don’t need that much interactivity, it takes away from the content.

Looking at these screen shots, what incentive is there for me to buy the eBook version. Bear in mind, I have free shipping with Amazon prime. Though even with shipping, if I wasn’t in a hurry, regular shipping doesn’t cost much, and is often free if I’m in no hurry.

So really where’s the benefit of buying an eBook? Less than $3 dollars savings? Really? Over a paperback in two cases?! The middle book isn’t released yet, should we guess how it’s paperback price will look compared to the Kindle price?

This is such a huge fail, and it’s Amazon, and the Publishing Industries’ to share. They’ve both taken what was IMO a promising start to revolutionizing publishing, and forced it back into 1980.

I know Amazon lost (way to stick to your guns and fight for your customers) and caved to the publishers, but now rather than use their new found power (i’m talking about the publishing companies) to find a reasonable balance in price and deliverable, they’ve run the price right back up to where it makes no sense at all for the consumer.

It feels like they’re trying to kill ebooks, by making them not worth the price. Way to be green publishers.

Green? Yeah green. By making eBooks so unattractively priced, the Publishing industry in encouraging our continued attack on the environment. Maybe they hope earth will choke on green house gasses before they have to come to terms with technology and the changing landscape of publishing? If we’re all too busy gasping for air, we won’t notice that books are to blame. (Yes that’s over the top, but illustrated my point)

On top of this completely retarded pricing, that more or less incentivizes me to purchase a dead tree copy of all three books, each eBook is DRM’ed. Each of these are listed with Text-Speach disabled. So not only am I paying an outrageous price for my eBook, but the publishers are telling me to fuck off, I get no actual features that make an eBook great. And of course, I can’t use the eVersion outside the kindle.

So I pay pretty much the same price for paper or eBook. Yet with paper I can sell the book to a used book store, loan it to n number of friends, give it away, keep it for the next 30 years, etc. Where as with the Kindle version (this is aimed at you completely Amazon) I can’t loan it out, I can’t sell it, I can’t gift it, I can’t have my Kindle read it to me while I fold clothes, and should the Kindle platform die, I can’t even re-read it. Where’s the incentive in buying the eBook version?

Amazon, you came so close to crushing it. Really, you were right there. the Nook, sucks, IMO. Most of the other craptastic devices being crapped out every other day, by mostly no name vendors stand no chance at ever being anything more than Marginal. You were the market leader. Now… my Kindle is full of things I’ve downloaded off the web. Not pirated content, tho that’s an option, but content i can get from free from sites like instapaper, the Calibre desktop app, etc.

Sorry Amazon, I’m not giving you or these lame ass publishers money. It only encourages this terrible anti-consumer behavior. One of both of you will learn, and it appears it’s gonna have to be the hard way, for you and consumers. Way to go.

Authors; Tery Brooks, John Scalzi, George RR Martin, Jessica Livingston, John Birmingham, et. al. Stand up, you’re impacted just as much as consumers. It’s not 1980 any more, times change, help your publishers figure that out. If I could pay you all directly, for an open, DRM-free eBook file, I’d do it in a heartbeat!