Ford is down with social media sorta
I had heard of the Fiesta movement (which to me sounds like a bowel movement after Mexican food, but whatever) from Jeremy. While I’m not a fan of Ford vehicles in the slightest I applauded their efforts to do more than just throw TV commercials at us. I think a ‘Mustang Movement’ woulda been cooler. I mean a free Fiesta? Really? I guss if you had no car, that’s a step up, but otherwise….
The one piece that really hit home and kinda (in my head) screamed disingenuous, was Scott Monty saying
“As far as mechanical difficulties, let’s let common sense prevail,” he said. “If you were driving one of our cars as part of this program, wouldn’t you call for assistance first, rather than writing a blog post?”
Uh so you hope social media will move Fiestas but hope that people won’t use it when their Fiesta breaks down? It’s 2009 Scott, you as well as anyone should realize that 1. many people will twitter before calling for assistance, and 2. As soon as they’re done with the call for assistance, and waiting for a tow, they’ll use their iPhone to blog from the drivers seat, about their broke down Fiesta.
It just kinda hit me that, as progressive as Ford seems to be, they’re still a big company hoping that “common sense” prevails when it’s time to say something bad about their product. Hoping that the “agents” (People who’ve been given free Fiesta’s (a 47.99 value)) will not bite the hand that feeds them, so to speak.
“We’ve done a lot of war gaming and we’re prepared for a number of scenarios,” Monty told Wired.com. “Again, we’re looking for their feedback and input on the vehicle — they’re testing the vehicle as much as they’re building buzz about it, and we want to know how to make it the best possible car.”
To paraphrase, “We want their feedback publicly via youTube, Facebook and Twitter about how much they love their cars, but if they have problems, we hope they’ll call us for assistance rather than blog about it.”
Mad props to Scott and Ford for the effort, but in my mind still a ways off of being a really truly, first class citizen in social media. But hey, they’re doing it so they’ll get there before Chrysler, and that is worth something. What exactly, I’m not sure.