Telemarketing is NOT something you have to do!

I’ve been stewing on this for a while now, and I can’t hold it in any more. Cold Calling, and in general telemarketing, SUCK!

I’m going to pick on conferences for two reasons. 1. it’s my business, and 2. Conferences most definitely should be be telemarketing, other businesses shouldn’t either, but conferences?!

My irritation started with Robo Ted calling about MAX. LAME! Not only was it not really Ted, it wasn’t a real person, it was a recorded message. Whatever that cost, should have been taken off of the price of registration, I’m sure it woulda had a better result on registrations.

Then there was CFUnited just the other day. The worst part (Actually there’s two) was that it was an Indian guy with such a thick accent I barely understood why he was calling and asking me to register. The other worst part, I was already registered! According to Liz

lizign @jwilker telemarketing is just something we gotta do. sucks i know.  don’t know what else to do except make the calls myself?

I call Bull Shit. Not only is it not something you gotta do, but if you took whatever you paid thick accent Indian guy, off the rpice of admission, you wouldn’t need to call and bug people to register.

And that’s the problem with this kind of crap marketing. I went to CFUnited a few years ago. I’m going this year on behalf of the Flex Show, different email address. I can only assume that’s why I got a “Please come to CFUnited” call, when I already was.

Weak Sauce. Tom and I would never in a million years call our attendees. We don’t even like having to send emails, since we feel spammy. Calling, hellz no!

By John Wilker

I'm a science fiction writer and conference organizer. In 2017 I published my first book, 'Space Rogues', a fun Sci-Fi adventure with a fun cast of characters. I'm also the co-founder of 360|Conferences, a conference and event logistics consulting company.

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