Adobe needs to buy Palm.

And here’s why.

To screw Apple. It’s clear that no matter how much, begging, suing (this is a bad idea anyways), cajoling, “I’m with Adobe”ing, etc, takes place, Apple has given the one finger salute to Adobe. That’s that. It’s their phone, there’s lots of other handsets for Adobe to play with.

Frankly, as much as I’d love to have Flash on my iPad (not my iPhone though) it’s Apple’s call. I don’t agree, but since they don’t call me to ask my opinion, I assume they don’t care.

Palm is for sale. The Pre is a nice phone, it’s actually frakkin sexy, I dig it. WebOS, isn’t that bad either. If Palm had 1. not gone with Verizon, and 2. listenned to their developer community, and 3. not been retards about brand/marketing/and reach, the Pre would be a huge hit. Instead, Palm is for sale.

Picture this.

Adobe buys Palm. Retools WebOS (or goes android, but I think that’s a bad idea) to be more Flash focused. Basically create a “Flash Phone” Build out a marketplace, somewhere between Draconian Apple, and Hippy-free-for-all Google, for Flash devs to build and sell their apps. SELL. Adobe, you build the market, and back out. Don’t start building your own things and giving them away for free. That screws your community over, cut it out!

Flash Devs have been denied a reliable, useful marketplace… well pretty much forever. Companies like Litl are working on devices to show how awesome Flash apps (Channels) can be, and hopefully help developers make money too. Adobe could easily kill some of their soon-to-be-dead-but-no-one-knows-it-yet projects, and focus on a mobile SDK for Devs to build stand alone “apps” that the “Flash Phone” could run.

Apps that exist as good citizens, outside a browser, as a standalone executable/process. They kill when closed, and don’t burn through the CPU. This is totally possible!

I know I’d buy a Flash Phone (assuming it’s the Pre aka nice hardware) in a heartbeat. I’d want to support the community, but I also think it’s a huge untapped market. Look at the flash content out there on the web! So much could easily become apps.

Flash Devs need to stop giving everything away in the hope of attracting consulting business! Build things people will pay for, and sell them! You guys are your own worst enemy! You’re not helping the community!

So Adobe, if you’re reading this, I know hardware isn’t your thing, but hey, consumer electronics wasn’t Apple’s when they launched the iPod (hardware still was, I know, it’s an imperfect comparison), and they’ve pretty much crushed that market now. You need to give up on the iPhone, yeah I know it’s the pits, but rather than waste time suing, being snarky on stage at MAX, and building hacky work arounds in Flash Pro, move on. You’re bigger than this “Let me in! Let me in!” nonsense. I want Adobe to shine, and rock the house! I want Adobe to do what it does best! Innovate! Build tools that let developers do mind blowing things! Now… Provide hardware for those mind blowing things to live on!

Ok that’s it! What do you think?

By John Wilker

I'm a science fiction writer and conference organizer. In 2017 I published my first book, 'Space Rogues', a fun Sci-Fi adventure with a fun cast of characters. I'm also the co-founder of 360|Conferences, a conference and event logistics consulting company.

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