Open Letter to Apple? Come on

So I just finished reading the “Open Letter to Apple” penned by John Battelle and Tim O’Reilly. The self serving nature is a bit over the top for my tastes. “Please come to our exclusive, invite only, outrageously expensive summit, that has been seeing lower and lower (I assume) attendance. You’d be a really big draw.”

Here’s my thoughts on the whole thing (the open letter, Flash, Apple Culture)

1. It’s Apple’s phone. I don’t want Flash on the iPhone because it often has trouble enough running native apps. I haven’t missed flash once on my iPhone. i DO want Flash on the iPad. I think it makes way more sense. The CPU is faster, the screen is bigger. I’d watch hulu, CBS, NBC, etc on my iPad. I love Adobe, I love Flex and Flash (like any programming language, the shitty apps, are written by shitty developers. To say there aren’t stinkers in the app store would be an outright lie), but it’s Apple’s toy.

I’m glad Adobe finally decided to move on!

Rather than see Apple go to an exclusive event for executives who don’t want to touch the unwashed masses, I’d love to see Apple support the developer community. Hey Steve, Phil, et. al. Come to the next 360|iDev. Meet the people writing the apps, meet the developers who bought 4 iPads. After all, they (IMHO) more than any one in attendance at Web 2.0 Summit, are the people important to Apple. The Developer community is buying iPads like their going out of style, buying each other’s apps/games, etc. They’re the early adopters, the strongest pro-Apple voices, etc.

I do agree with the letter in so far as the Apple of Today isn’t the Apple I fell in love with. It’s not the Apple of the Powerbook, the Newton, the Performa. Times change, and (as many do) if you argue bank accounts as an indicator, Apple is doing something right. I’m tickled pink (I’d be more tickled if I owned Apple stock) that Apple isn’t $8/share. I remember when it was. As a kid in school, I checked the price daily in the paper before I left the house. I saved and saved and bought a Newton, I bought a powerbook 510 for College (ok well my folks did). But I’d love to see that Apple (tempered by age, fine) come back. The Apple of “Think Different”, the Apple of Ellen Feiss.

Embrace the community that loves and supports you. Embrace the community that was there before the iPhone, before Unibody macs, etc. Embrace the community writing the apps that make the devices awesome.

What’s the future hold for Apple, who knows. I’d love to see them take a more active, supportive role in the community that exists around them though.

By John Wilker

I'm a science fiction writer and conference organizer. In 2017 I published my first book, 'Space Rogues', a fun Sci-Fi adventure with a fun cast of characters. I'm also the co-founder of 360|Conferences, a conference and event logistics consulting company.

Your Cart
%d bloggers like this: