In Which i disagree with @elleinthecity, Borders closing, not the end of reading.

I love books, just ask anyone who knows me. I read a lot. I still have a wall of paper books I re-read from time to time, and I have my Kindle (and of course the various iOS Kindle apps!). Books are as a big a part of my life as anything else is. I thank my mom for bribing me to read and do book reports in exchange for new GI Joes.

It makes me truly sad that we’re losing Borders, that Powell’s had to lay-off some of it’s employees, but the reality is, it’s 2011. Books in their old form are making less and less sense. Publishers of course refuse to see this truth. Neither can places like Borders who chose to ignore eBooks.

Reading isn’t dying, books are. Paper books to be specific. Don’t get me wrong, that makes me sad too, i love the feel of a book in my hands. But time’s they are a changin’ and the smart money isn’t on fighting the future, it’s about embracing it.

Remember The Warehouse? Tower Records? They’re gone, music isn’t. Remember Hollywood Video? Blockbuster? They’re gone, movies aren’t.

It’s the same thing, every single time. Over and over again, we see posts like (not surprisingly written by someone in Publishing)¬†this bemoaning the march of time, the march of technology as the greatest sin ever to be committed against society.

Publishing needs to see the writing (pun intended) on the wall, and adapt. Fighting this forward movement, is like fighting the tide. Just ask the CEO’s of Blockbuster, Hollywood Video, Tower Records, et. al. Don’t fight your customers, don’t make adapting to the future something your customers have to make a “us or them” choice.

Yes a street without bookstores is a sad street. Let’s not be melodramatic either. Book stores like Borders will go away, used book stores, classic bookstores, will thrive, as they always have. Publishers, should be embracing technology, making people WANT to buy eBooks.

By John Wilker

I'm a science fiction writer and conference organizer. In 2017 I published my first book, 'Space Rogues', a fun Sci-Fi adventure with a fun cast of characters. I'm also the co-founder of 360|Conferences, a conference and event logistics consulting company.

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