I’ve known this anecdotally for a long time. I think it extends beyond bloggers needing to read, and read fiction. It applies to every single person, everywhere.
The points outlined in the article all speak for themselves, so i don’t need to re-hash those.
Reading is good for you. Reading anything is better than nothing, but like all things, there needs to be a balance.
Reading only business books, is no better than reading only comic books. I haven’t read as many business books of late, but still keep 1 or 2 around at any given time, just to keep my brain working on business, I went through a phase where I read mostly business books, and fiction was the minority. Right now it’s the opposite, but that changes as availability of good fiction changes.
Read too many or only business books, and I think you lose an edge. Creativity. Business books, like business school (which I’m against) tell you how things have been done, what’s worked for someone else, how you should do X and Y and how you shouldn’t. Fiction opens your mind to possibilities. Sure i can’t sick a dragon on my competitors, but reading fiction at least keeps my mind able to consider other options.
Creativity is as valuable as knowing how Lou Gerstner brought IBM back, and unless your next job is running IBM, I’d argue that creativity, and a mind open to new thoughts is better than knowing how Lou did what he did.
This relates to the “I don’t have time to read” crowd. You’re fooling yourself, I’m sure you think it makes you look cool, and important that your every waking hour is consumed with something, but really you look like a Douche, and at least to me, and probably most ‘readers’ look like an imbecile. There’s time in the day for everything, and reading is one of those things you should make time for, maybe not daily, but heck, reading a page a week is still better than not reading a page a week…
Go grab a book, and be a better person, in business and in life.