Screw OEMs

So yeah Microsoft is finally jumping into the tablet market. I mean technically they tried with the courier but they killed it before it ever went to production… Good move? who knows. Anyhow, they’re back in again and doing it right.

Oh yeah, Google is too, and they’re doing it right as well.

Right? Yeah they’ve finally taken a look at what’s working for Apple and followed suit. Sure there’s a lot that works for Apple, but a big one is controlling the hardware.

MS has long let others build the hardware their software would run on. This post on Pando Daily does a great job explaining why that’s a terrible idea. It’s funny, a friend had to return his netbook because the trackpad never worked right with windows. Go figure.

Google has done the same thing, even letting OEMs tweak and hack and (IMO) ruin their OS, while making hardware. During the Google/IO keynote this year I had to LOL when the presenter made a jab at OEMs during the Nexus 7 announcement. “This is the Android Google intended” (I’m probably paraphrasing).

I’m glad both companies (more MS than Google since Asus is building their tablet for them) have realized that while OEMs help get your product out to a wide audience, they’re not your allies. They’re at best the enemy you tolerate to attack the larger enemy (Apple?). They use cheap plastic crap to make laptops and devices with custom drivers that bog the OS down.

Both companies now have a chance to let their OS shine, which is the important thing. Had MS decided to throw their Tablet OS on every cheap Chinese device there was, it’d tank. Sure some would sell, Android isn’t doing terrible with this model, but they’d never have a solid, stable user base. They’d have what Google does. Angry users with thousands of devices, waiting for custom builds of apps specific to each device.  (just ask Imangi Studios how launching Temple Run for Android went.) Google may feel that fragmentation isn’t an issue, but that’s likely because they’re not using Android.

 

By John Wilker

I'm a science fiction writer and conference organizer. In 2017 I published my first book, 'Space Rogues', a fun Sci-Fi adventure with a fun cast of characters. I'm also the co-founder of 360|Conferences, a conference and event logistics consulting company.

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