April 2014

Events are easy

until they’re not. They’re easy when it’s someone elses money you’re working with, or when there’s no real money on the line to begin with. Or when your name and reputation aren’t attached to it. They’re very much not easy when it’s your money and/or reputation on the line. Last Friday afternoon i made one of the hardest business decisions I’ve ever had to make, whether to cancel an event. I cancelled the event. 360|intersect 2014, that was to take place in Seattle next week, isn’t happening. Ticket sales were way too low. I had kept hoping the flood gates would open in the last two weeks, as often is the case with events, but finally had to admit defeat, no one was coming. Well not no one, but not…

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Why 360|intersect means so much to me.

tl;dr; Buy a ticket to 360|intersect, thank me afterward. Hate it, I’ll give you your ticket fee back. But really, read this. I created 360|intersect last year, after 3 years of it sitting in my brain, waiting to hatch. The seed was planted by Doug McCune, in 2010 at 360|Flex DC. One of our worst performing 360|Flex events. Doug gave a talk about “taking the Tangent” (The link is to a recording of the talk, watch it now and come back, or save for later, but watch it). That talk really stuck with me, like i said, it was the seed. Since that talk, I’ve made sure every event after it no matter the audience, had at least one or two talks that stoked the fires of inspiration and creativity….

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