Was going through my Drafts, and found this, started in May 2011.
Figured I’d post it now, given that both HBO and CBS have woken up to the vast amounts of money they were leaving on the table, by ignoring cord cutters. I find it hilarious, that about the time I started this Draft, the President of CBS, was convinced Cord Cutting was a fad, and that no they’d never offer their content online. How times change.
— Original Post —
I’ve been thinking on this topic for a while now. I love TV. I’m not sitting around watching Real Housewives of Atlanta or anything, but I enjoy good TV.
This came up because HBO has started airing Game Of Thrones. Based on the awesome, and hugely well written serious of novels from George R.R. Martin.
The problem is I don’t have Cable.
No problem, HBO has HBO GO… Well actually… HBO GO is only for cable subscribers. Uh what? So people who are already paying you, can watch online, but those who aren’t already paying for cable (you know the untapped audience, the potential new customers), get no love. Worse yet, there’s only 3 cable providers that work with HBO GO.
The Solution? Well that’s tricky. There’s always Bit Torrent, but that’s “illegal”. There’s waiting for the season to be on iTunes, or in Netflix, but that’s pretty crappy. Avoiding spoilers, etc is hard the longer you have to wait.
I’m sure there’s some 30 year old stupid agreement in place, but here’s how it should work, and how HBO and CBS, et al could get more viewers.
Sell the content a la carte. Why not? I’d pay comcast a la carte, tho I’d rather pay the people making the content. Sure the cable companies need to find a model that works with this new paradigm, but really, that’s what needs to happen anyway!
So why not? Why shouldn’t I pay for the 1 show on HBO I want, and the 10 other shows across a few networks that I love, and not pay for CNN, Lifetime, etc.?