Keeping Conference Attendees Informed.

We moved to re-usable signage to save money. looks awesome!

We moved to re-usable signage to save money. looks awesome!

For years we invested in these really nice stand up banners for room signs. Each one listed the entire 4 day conference line up for that exact room.

Great in theory, not in practice.

Speaker backs out last minute, sharpie out their session, tape a folded piece of paper of that slot. Two speakers need to swap rooms, now you’re taping paper, WITH sharpie written information onto this nice standup vinyl banner. Now by the 4th day of the conference, the nice room signs look like shit.

Add to the overall shabbiness they now show, they aren’t the best at providing information. I’d watch people all day, each day, walk up to a sign, stand in front of it. I realized they were walking up, figuring out what time it was right now, then seeing if they wanted the current session, or maybe the next one.

I was presenting too much information.

Capture 2016-07-15 at 2.05.51 PMEnter room sign version one.

Several improvements:

  1. Not date specific, I can reuse these signs over years, WAY economical.
  2. Provide the exact amount of information someone needs, “What’s in this room now.” and “What’s in this room next”. Want more detail use the app to see the whole schedule
  3. WAY more green (see 1). no more annual vinyl banner cartridge replacement.
  4. Easy to manage. Volunteers swap out printed pages, and should something be moved, it’s easy to move the printed page. Canceled talk? Leave it blank, or quickly print up a “cancelled” sign. Easy Peasy.

Version One?

I run technology conferences. I want to leverage technology whenever I can. A lot of conference technology sucks, hotels usually under invest and over charge, hotel internet is well… we all know. While these poster boards are great and re-useable, my ideal Version Two is a monitor or TV, on it’s side. Either running an AppleTV or iPad. (Or something else)

I’d be able to (from my laptop or iPad) control what each monitor is showing, set up the schedule so the signs change without human intervention.

Definitely not a cheap solution, but very much a build once and reuse until the equipment dies solution, which i like. Also I like that it’s a technology solution, for a technology conference.

V 2 is a ways away probably, but it’s on the radar.

By John Wilker

I'm a science fiction writer and conference organizer. In 2017 I published my first book, 'Space Rogues', a fun Sci-Fi adventure with a fun cast of characters. I'm also the co-founder of 360|Conferences, a conference and event logistics consulting company.

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