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Branding

So I’ve made it through almost all of my in-person stuff.

Rocky Mtn Con – Check

MileHiCon – Check

CO Country Christmas Gift Co-Op – Check

Local Author Happy Hour – Check

Barnes & Noble local author event – Coming soon.

 

Me at Rocky Mtn Con

Me at Rocky Mtn Con

As part of these activities, I’ve been working on branding over the last few months.  Stuff I can hand out, stuff I can have at my booth with me.

Right now that includes; T-Shirts for Nicole and me, two banner signs, a table runner, business cards, and two versions of stickers (One is above).

The table runner was a last-minute (and expensive rush shipping) idea but glad I got it. As you can see the provided linen at Rocky Mtn Con wasn’t very big.

Overall I’m happy with what I’ve got, though I’m already working on new banners. Now that I’ve seen them in use, I realize more or less the bottom 1/3 is useless. Also one has a base that takes a lot of space, but it’s my “main” banner, so can be tough to fit.

The business cards are great because a lot of folks nowadays don’t do paper books. So I can hand them the card with URL to all my books in all the stores. That’s been great!

Stickers, well people just love stickers, so those are always great to have.

I’ll write up my experiences at a booth in a different post, but so far I’m happy with my branding efforts. Lots of stickers and business cards found their way from me to others, so that’s good!

By John Wilker

I'm a science fiction writer and conference organizer. In 2017 I published my first book, 'Space Rogues', a fun Sci-Fi adventure with a fun cast of characters. I'm also the co-founder of 360|Conferences, a conference and event logistics consulting company.

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