Anyhoo. history aside, I was struck the other day at a MHSMC meeting that social media is the new ‘internet’. Mainly this relates to my love of all things Cluetrain Manifesto. One of the of the primary things I took away from Cluetrain in my first reading as a lowly Software developer at a mortgage company where marketing outnumbered IT (as well as my many subsequent readings), was that it’s important, and beneficial for enterprises to let their people be people. Lower the walls, don’t raise them. I thought we were making progress here.
It seems that social media is moving away from that if MHSMC is any indicator. The presentation this month was on Corporate use of Social Media.
What really keeps me interested in Four Square, and even brightkite is the awesome outside the phone potential. I want my starbucks to give the mayor a free coffee (Frapaccino please). I want my neighborhood bar (where Dave and I are in a cold war for mayorship) half off drinks, or a free drink, something.In the brighkite world, I want to check in and see that where I am is running a Brightkite special, or maybe not where I am, but the place next door.
Where FS excels is that it identifies the losers (cough) people who frequent a place. Rewards them for doing so with points and meaningless badges, that can’t even be printed out! What if they got a burger instead!